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Iconic autos announce collaboration to develop next generation technology.
Jaguar Land Rover and BMW Group announced a collaboration to develop the next generation of electrification technology to support the increasing demand for Electric Drive Units (EDU). Jaguar Land Rover brought the first premium battery electric SUV to market with the 2019 World Car of the Year, the Jaguar I-Pace. The BMW Group has produced several generations of electric drive units since the introduction of the BMW i3 in 2013.
By working together, the two revered automotive companies will experience the advantages of shared research and development as well as production planning and economies of scale from joint procurement across the supply chain. Together, the two groups of experts will engineer EDUs to meet the specific characteristic for their respective range of products. These will be manufactured by each partner in their own production facilities.
Mihir Sanganee, Chief Strategy Officer and Co-Founder at Designsmith shares the journey behind shaping the interior fitout of this regenerative design project
Where heritage meets modern design.
Taking place at the Bassam Freiha Art Foundation until 25 January 2026, this landmark exhibition features Nja Mahdaoui, one of the most influential figures in Arab modern art
This home, designed by Blush International at the Atlantis The Royal Residences, perfectly balances practicality and beauty
Heritage aesthetics redefined through scale, texture, and vision.
The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.
Art, architecture, and culture shaped up this year's Cairo Design Week.
Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage
Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire
Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery
identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.
identity hosted a panel in collaboration with GROHE.