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The area’s first all-weather arena is set to change the region’s entertainment landscape.
The massive state-of-the-art Coca-Cola Arena located at City Walk, Dubai is set to change the face of live events in the Middle East. A collaboration between Dubai-based developer Meraas, global soft drinks brand Coca-Cola and international venue management company AEG Ogden, the world-class venue is designed to be a destination venue for international artists, live performers and sporting or corporate events.

With flexible, swiftly adaptable seating and stage configurations, the 3,870 square meters of floorspace has the capacity of up to 17,000 attendees. The first fully-enclosed and climate-controlled venue of its size in the region, the arena boasts superb acoustics and makes sophisticated use of technology. The façade is wrapped in a LED strip lighting system that can be programmed for striking visual effects. With a capacity to hold a load of 190 metric tons, the roof of the arena can accommodate even the heaviest equipment for awe-inspiring light and visual effect shows.
The first live performances at the Coca-Cola Area will be comedian Russell Peters on June 6, 2019 and musical superstars Maroon 5 on June 14.
Mihir Sanganee, Chief Strategy Officer and Co-Founder at Designsmith shares the journey behind shaping the interior fitout of this regenerative design project
Where heritage meets modern design.
Taking place at the Bassam Freiha Art Foundation until 25 January 2026, this landmark exhibition features Nja Mahdaoui, one of the most influential figures in Arab modern art
This home, designed by Blush International at the Atlantis The Royal Residences, perfectly balances practicality and beauty
Heritage aesthetics redefined through scale, texture, and vision.
The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.
Art, architecture, and culture shaped up this year's Cairo Design Week.
Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage
Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire
Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery
identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.
identity hosted a panel in collaboration with GROHE.