Hungry for a new concept
John Baldessari was the inspiration for SAVVY's branding of a café in Mexico City.
Since design is, by definition, an interdisciplinary endeavor, we were thrilled to the new Hungry Beast Cafe, a new branding project by SAVVY inspired by American conceptual artist John Baldessari. Located in Mexico City, the team was inspired by Baldessari’s Connecting Dots and Gemini Series. This abstract impersonal style was applied to the packaging through the use of bold color swatches and line work. “It’s not design for design’s sake,” said designer Rafael Prieto of SAVVY. “There is always a concept.”
The Latest
The Edge of Calm
This home in Dubai Hills Estate balances sculptural minimalism with everyday ease
In conversation with Karine Obegi and Mauro Nastri
We caught up with Karine Obegi, CEO of OBEGI Home and Mauro Nastri, Global Export Manager of Italian brand Porada, at their collaborative stand in Downtown Design.
An interview with Huda Lighting at Downtown Design
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
Downtown Design Returns to Riyadh in 2026
The fair will run its second edition at JAX District
Design Dialogues with KOHLER
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
Design Dialogues with Ideal Standard x Villeroy & Boch
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
A Touch of Luxury
Here’s how you can bring both sophistication and style to every room
Outdoor Living, Redefined
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
NOMAD Opens Its Doors in Abu Dhabi’s Iconic Terminal 1
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
In photos: Winners at the identity Design Awards 2025
Presenting the winners of 2025 identity Design Awards.
Identity Design Awards 2025 – Winner’s List
Here are the winners of the identity design awards 2025
Hogg’s Hollow
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth