Copyright © 2025 Motivate Media Group. All rights reserved.
This year’s conference focused on ‘failing forward’ by inviting designers worldwide to embrace creative resilience
Tanween Projection on Ithra building, Courtesy of Ithra Studios
Taking place between 31 October and 2 November 2024, Ithra’s seventh annual Tanween Design Conference recently concluded in Dhahran, Saudi Arabia, leaving a global audience of designers inspired to embrace and learn from creative setbacks. Under the theme of ‘Fail Forward’, Tanween 2024 brought together industry leaders, creatives and enthusiasts in a robust lineup of workshops, exhibitions and panels. This year’s conference emphasised the value of resilience and experimentation, creating a platform for networking, idea-sharing and professional growth.
Shahad Alwazani, Tanween Programme Lead, spotlighted the power of failure as a stepping stone to success, encouraging attendees to adopt a fearless approach to experimentation. The conference showcased engaging talks, hands-on workshops and exhibitions that transformed setbacks into moments of innovation and learning. Tanween’s keynote speakers included design veteran Michelle Jafery, who reframed setbacks as vital “stepping stones”, and environmental architect Guillaume Crédoz, who highlighted sustainability as an opportunity for reinvention. Visionary tech designer Ross Lovegrove urged attendees to “move away from the mechanical to the biological”, envisioning a future where design aligns with nature’s rhythms.
Throughout the conference, panels and workshops addressed diverse challenges in the design world. Artist and innovator Sebastián Errazuriz delved into AI’s impact on creativity, while curator Rana Salam encouraged attendees to reflect cultural identity in their design.
A centrepiece of Tanween, the Isola x Ithra International Exhibition showcased ‘Behind the Curtains: Scenes of Craft’, a display inviting visitors to experience the world of craft and material innovation. Ten acclaimed studios exhibited works centred on circular design and material research. Tanween also unveiled the Creative Solutions Residency Showcase, where attendees experienced immersive storytelling through cutting-edge technologies like AR and VR, showcasing Ithra’s commitment to pushing boundaries in design and storytelling. A highlight of the event was the Tanween Mega Challenge, where Ithra and the Pilgrim Experience Program announced three winning projects designed to improve the Hajj pilgrimage experience. Selected from over 60 international entries, the winning teams presented creative solutions addressing communication, waste management and health and wellbeing for pilgrims.
BLINK Design Group has drawn deeply from the well of ancient Lingnan culture to craft a design narrative that’s rooted in tradition yet thoroughly modern at Banyan Tree Dongguan Songshan Lake in China
Tomorrowland, the world-renowned music festival, has collaborated with designer Dieter Vander Velpen and Ethnicraft through its architecture and design studio, Great Library Studio, to create a contemporary Art Nouveau furniture collection
Giorgio Armani and RAK Properties launch the first Armani-branded villas in the world
Here are the current and upcoming design-led museums in the UAE that you should know about
Villeroy & Boch and Ideal Standard unveil a fresh perspective on bathroom design for 2025
Access our submissions link, criteria, deadlines, and checklist here.
Soft pastels, natural materials and artistic craftmanship take centre stage at Villa Miraé
Here are the bold and statement pieces that caught our eye this month
Tucked away in the Andalusian countryside near Gaucín, a small town located between Marbella and Gibraltar, Cortijo Genesis in Spain has recently been renovated by Victoria-Maria Geyer
Interior designer Juliette Spencer of Atelier RO revives a storied pre-war apartment on Manhattan’s Upper East Side with an elegant fusion of New York structure and French soul.
Designed by Barcelona-based studio El Equipo Creativo, the newly renovated Kimpton Los Monteros hotel in Marbella, Spain is deeply inspired by Marbella’s rich landscape and cultural heritage.
Roar has recently designed a new office for a global consulting firm that boldly reimagines the UAE's landscapes and cultural heritage into a workplace