Looking for a dose of positive energy for the New Year? Try a dose of nature-inspired Living Coral, the Pantone® Color Insitute’s Colour of the Year 2019.
Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
‘Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral’, said Leatrice Eiseman, Executive Director of the Pantone Color Institute. ‘With consumers craving human
interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord’.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of
Living Coral welcomes and encourages lighthearted activity.
Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour. ‘Colour enhances and influences the way we experience life’, said Laurie Pressman, Vice President of the Pantone Color Institute. “As a shade that affirms life through a dual role of energising and nourishing, Living Coral reinforces how colours can embody our collective experience and reflect what is taking place in our global culture at a moment in time’.
For more colour inspiration in 2019 be sure to check out the January edition of identity!
