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The architects join Marco Piva and India Mahdavi as this year's jury members
Gianluca Peluffo and Sanjay Puri join Marco Piva and India Mahdavi as members of the jury for the 2020 identity Design Awards, which will take place on November 4 in Dubai. The venue of the event will be announced soon.
Italian architect Gianluca Peluffo is the founder of Peluffo & Partners. He has worked on a number of high-profile projects across the globe including Visitor Centre and Antiquarium in the Forum of Aquileia, the University Campus of Savona, the Wyler Vetta Pavilion in Basel, the headquarters of the Ministry of the Interior in Rome as well as the Fiera Milano business headquarters. He has also developed the Master Plan that was later used for the Milan Expo 2015.

BNL-BNP Paribas Headquarters. Photography by Luc Boegly
Peluffo also carries expertise of the MENA region, working on projects across Egypt, including the master plan of the ‘Fouka’ project on the Mediterranean Sea and the new city of Al Alamein in addition to working for the Egyptian Ministry of Housing and New Urban Communities as a consultant for architectural and artistic visions of the city.
Peluffo’s contemporary approach to architecture stems from the belief that architecture “can change the world” and that every building has a public role and meaning.

Fiera Milano business headquarters
Sanjay Puri is the founder and principal at Sanjay Puri Architects based in Mumbai, India. The architecture practice focuses on contextual buildings that aim to revolutionise users’ experience of spatial design and the urban context.

The Street by Sanjay Puri Architects
Puri has been a judge at numerous international architecture events including the World Architecture Festival & The Perspective PLAN events held in London, Amsterdam, Bologna, Milan, Venice, Barcelona, Singapore, Berlin and Belgrade. Sanjay Puri Architects has won numerous awards including the World’s Best Housing project at the World Architecture Festival in 2018 and the World’s Best Residential Project of 2017 at the LEAF Awards in London.

18 Screens by Sanjay Puri Architects
With a diverse portfolio of projects including schools, hotels, residential, retail and office buildings, Puri continues his quest for creating innovative design solutions that are sustainable on a large scale.
Mihir Sanganee, Chief Strategy Officer and Co-Founder at Designsmith shares the journey behind shaping the interior fitout of this regenerative design project
Where heritage meets modern design.
Taking place at the Bassam Freiha Art Foundation until 25 January 2026, this landmark exhibition features Nja Mahdaoui, one of the most influential figures in Arab modern art
This home, designed by Blush International at the Atlantis The Royal Residences, perfectly balances practicality and beauty
Heritage aesthetics redefined through scale, texture, and vision.
The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.
Art, architecture, and culture shaped up this year's Cairo Design Week.
Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage
Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire
Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery
identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.
identity hosted a panel in collaboration with GROHE.