Close

Identity in conversation with Shell+Core, a boutique interior & architecture practice

Jade and Ghalia, founders of Shell+Core shared their story behind the firm

Childhood friends, Jade and Ghalia, are the founders of Shell+Core, a boutique interior & architecture [firm] practice in United Arab Emirates. Early 2018—a total of five years, Shell+Core was established in response to a growing creative scene in Abu Dhabi. As the opportunity came in, Identity had a conversation with founders of Shell+Core, Jade and Ghalia about their background and the firm.Founders of Shell+Core, Jade and Ghalia
Their work is guided by their diverse backgrounds of design, architecture, urban planning and engineering in an ever growing demographic that is consequently designing spaces that are people-focused, locally inspired and constantly evolving.

shell+core’s portfolio jump-started with a series of freelance works, and quickly grew to multi-concept, emerging local brands – with briefs that required novel approaches in which ideas are continuously challenged, new materials thoroughly explored, and strong identities created.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Identity (@identityae)

A short glimpse from the video:

Question: Can you elaborate a bit on your slogan, “Seeing things differently, from the inside out”?

Jade and Ghalia briefly explained how they see, use and feel the space as they imagined it as the user of the space to help them interpret and design how their clients envision is. They have mentioned how they are interested in the social aspect where they see how people feel within the space and how [to execute] the culture they are trying to create with it…

Question: Is it easy to be an environmentally friendly design / architecture firm?

See full video here.

Read something like this here.

The Latest

Read ‘Greener Perspectives’ – Note from the editor – September 2025

Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands

identity Design Awards 2025 jury

Meet the judges for the identity Design Awards 2025

Five prominent designers have been selected to judge this year's milestone 11th annual identity Design Awards

Here are 14 Emirati women we admire in the design and creative industry

In honour of Emirati Women’s Day, we celebrate the visionary Emirati women in the industry that are pushing boundaries

Casa Cazaux

A Spanish Revival Reimagined in the Hollywood Hills

Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture

Kaskade by Karim Rashid for TREDEX Sara Group

TREDEX x Karim Rashid Introduce KASKADE

A Collection Where Flow Meets Form

identity Design Awards 2025 categories

identity Design Awards 2025 – The Categories

Here's a breakdown of the 21 categories we have for this year's identity Design Awards.

Vedra | Palm Jumeirah villa

Owning the Development Process

How Vedra, a Boutique Project Development Consultancy is Redefining Development in the UAE

Dual Key – A Game-Changing Concept for Owner/ Investors

Here's how you can become a landlord and live in your property at the same time.

Penthouse in Dubai Marina by Lulie Fisher Design Studio

A Penthouse Reimagined

Lulie Fisher Design Studio Completes a Penthouse in the Intercontinental Dubai Marina

KIRA entrance

The Design behind Kira at the Jumeirah Marsa Al Arab

Designed by acclaimed studio Verhaal, KIRA is inspired by the Lunaria plant.

Design Take: Fairmont Tazi Palace

OBMI and Katara Hospitality breathe new life into a 1920s royal residence, balancing heritage and modern luxury on the eucalyptus-clad slopes of Tangiers, Morocco.

Kiyoshi Dubai

Step inside Kiyoshi Dubai

Japanese craft meets contemporary design at Kiyoshi designed by Mahsa Gholizadeh