Copyright © 2025 Motivate Media Group. All rights reserved.
LAUFEN prioritises design, functionality and sustainability in its latest collections
Renowned for its expertise in crafting bathroom solutions since 1892, LAUFEN continues to redefine holistic bathroom culture through innovative products that combine sustainability, design excellence and cutting-edge technology.
At the forefront of LAUFEN’s offerings is ILBAGNOALESSI (pictured), which epitomises LAUFEN’s commitment to balancing form and function. Designed by Stefano Giovannoni in collaboration with design brand Alessi, this collection reimagines classic bathroom archetypes with fluid, sculptural forms. Launched in 2002 and reimagined in 2022, ILBAGNOALESSI showcases the possibilities of Saphirkeramik, an innovative material unique to LAUFEN. Strong yet malleable, Saphirkeramik enables the creation of soft, fluid washstands and basins with a seemingly weightless appearance, pushing the boundaries of design and technological craftsmanship.
Another standout collection is the MEDA collection. Created by Peter Wirz of Studio Vetica, MEDA presents a modular system of ceramics, taps, furniture and bathtubs with sleek, essential shapes. Designed for adaptability, MEDA seamlessly fits into various bathroom environments and styles. “The calm, soft and gentle design language of MEDA forms the foundation of the extended Laufen brand experience,” says Wirz. The collection embodies LAUFEN’s vision of a cohesive bathroom experience, blending elegance with functionality.
Read identity magazine's June 2025 edition on ISSUU or grab your copy at the newsstands.
This contemporary duplex with glowing accents brings a touch of Paris elegance to one of China’s booming cities
High-performance wellness meets seamless integration of advanced technology, sustainability, and timeless style.
Here are the latest releases that we spotted at Milan Design Week
The newest Aman hotel in Bangkok offers culture, craft and timeless design
Lutron’s Alisse Keypads and S-Curve Shades are elevating Middle Eastern interiors with seamless control and sculptural beauty
Influenced by the geometric formation of crystals, Arctic elegantly captures and refracts light
From collectible creations and immersive installations to Saudi-driven showcases, the Kingdom’s first high-end contemporary design fair spotlighted local vision and global design excellence.
The Synua pivot door by Oikos defines the entrance of a contemporary villa in Jordan’s capital with scale, strength, and striking materiality.
How intentional design, emotional storytelling and clever craftsmanship can quickly transform challenging spaces into points of interest
Over 70% of the installation has been repurposed for this edition, showcasing the brand's dedication to circular economy.