Copyright © 2025 Motivate Media Group. All rights reserved.
The fashion designer behind the brand Three Fifty-Nine is headed to London Fashion Week.
Marwa Sayed Abdelazim Afify’s a triple threat: fashion designer, tastemaker and business woman. Now she’s taking her brand to London. The Egyptian-born designer behindThree Fifty-Nine has just been named the winner of the coveted Dubai Design & Fashion Council (DDFC) x FAD Institute of Luxury, Fashion & Style Dubai (FAD Dubai) competition. The prize: a place in Fashion Week’s Fashion Scout London, an independent platform for designers that’s produced legends.
Her breathtaking Autumn/Winter 2018-19 collection, Gheyya, was inspired by Cairo’s distinctive pigeon lofts (named ‘gheya’, in Egypt) which have sat on the city’s rooftops since ancient times. She was moved by the loyalty of the homing pigeons who have a deep bond with their pigeoneers and find their way home via rooftop via colorful scraps of fabric that act as flags – as well as the paper kites used by runners which that capture the eyes of the pigeons.
This symbolic orchestration of place, memory and materiality is illustrated in the collection’s fabrics and tailoring. Techniques such as ruffles and pleats can be seen on few pieces along with feathers, imitating the movement of the pigeon wings. Handmade embroidery and beadwork mirrors the handmade nature of the Gheyya and the paper kite. We’re thrilled to see her latest collection take flight.
Marwa Sayed Abdelazim Afify
http://threefiftynine.wixsite.com/threefiftynine/little-anatomy
For this year's Downtown Design, Finasi and Pallavi Dean will unveil a bold new installation that blends interiors, fashion, and local identity into a living design dialogue
This Palm Jumeirah home proves that luxury can be achieved with intention, rather than scale
Here are snippets from the evening.
You can now choose your favourite project from the identity Design Awards 2025 shortlist
The shortlist is revealed for the interior design categories
The Middle East’s leading platform for high-quality contemporary design will showcase a curated mix of international and regional brands, alongside independent designers and studios
Studio Marco Piva has designed the Eden Spa at Excelsior Palace in Rapallo, where architecture, landscape and luxury converge
The new Alémais Sydney headquarters reflects the brand’s flair for colourful prints and embellishments
We step into a sculptural apartment in Istanbul, Turkey
Shortlist revealed for all the categories for identity Design Awards 2025
Atlas Concorde’s porcelain tiles enhance the contemporary design of this villa in Bodrum, Turkey
Carrie Das has completed a beachfront home that bridges Asia-inspired minimalism and touches of British heritage