Fierce: Marwa Sayed Abdelazim Afify
The fashion designer behind the brand Three Fifty-Nine is headed to London Fashion Week.
Marwa Sayed Abdelazim Afify’s a triple threat: fashion designer, tastemaker and business woman. Now she’s taking her brand to London. The Egyptian-born designer behindThree Fifty-Nine has just been named the winner of the coveted Dubai Design & Fashion Council (DDFC) x FAD Institute of Luxury, Fashion & Style Dubai (FAD Dubai) competition. The prize: a place in Fashion Week’s Fashion Scout London, an independent platform for designers that’s produced legends.
Her breathtaking Autumn/Winter 2018-19 collection, Gheyya, was inspired by Cairo’s distinctive pigeon lofts (named ‘gheya’, in Egypt) which have sat on the city’s rooftops since ancient times. She was moved by the loyalty of the homing pigeons who have a deep bond with their pigeoneers and find their way home via rooftop via colorful scraps of fabric that act as flags – as well as the paper kites used by runners which that capture the eyes of the pigeons.
This symbolic orchestration of place, memory and materiality is illustrated in the collection’s fabrics and tailoring. Techniques such as ruffles and pleats can be seen on few pieces along with feathers, imitating the movement of the pigeon wings. Handmade embroidery and beadwork mirrors the handmade nature of the Gheyya and the paper kite. We’re thrilled to see her latest collection take flight.
Marwa Sayed Abdelazim Afify
http://threefiftynine.wixsite.com/threefiftynine/little-anatomy
The Latest
An Avant Garde Residence
The V Penthouse by Badie Architects is a bold exploration of materiality and spatial harmony
Kohler Celebrated Transformative Designs at INDEX Saudi Arabia 2025
Transformative design experiences were highlighted through curated collections from Kohler, KALLISTA, and Kohler x Studio McGee along with panel discussions on wellness, design, and sustainability.
Serenity and Soul
Blending Aman’s signature serenity with the cultural soul of Saudi Arabia, Amansamar emerges as a bold new destination for design-led living and hospitality
Quiet Luxury
The Bernhardt brand brings understated elegance and enduring craftsmanship through Interiors in the UAE
Transform Your Living Space
Renowned designer Antonio Citterio introduces a new paradigm in contemporary seating through the Loungescape sofa
Inside Hobb
We speak with the founder of Hobb, Haifa Malhas, about building a bookstore and a community centred around love for design
Revealed: The venue and date for the identity Design Awards 2025
Save the date for the much awaited gala night.
Conscious design, textural sophistication, and seasonal comfort: What Crate & Barrel and CB2 bring to the GCC with New Stores and Collection
With fresh openings in Abu Dhabi and Riyadh, Crate & Barrel and CB2 unveil Fall/Winter collections that blends tactile design, sustainability, and exclusive collaborations, bringing global style closer to regional homes.
Surface Appeal
Global surfaces leader Cosentino launches four new quartzite options in the Sensa range
Dubai Design Week 2025 reveals an exciting 11th edition programme
Taking place from 4-9 November 2025, Dubai Design Week this year centres around community.
Rooted in Stillness
Casa Tranquilo by DADO offers an immersive retreat into nature
Treetop Sanctuary
The Ritz-Carlton’s intimate treetop retreat offers a rare invitation to connect deeply with nature and culture