Copyright © 2025 Motivate Media Group. All rights reserved.
OBMI and Katara Hospitality breathe new life into a 1920s royal residence, balancing heritage and modern luxury on the eucalyptus-clad slopes of Tangiers, Morocco.
Once a royal residence commissioned by the King’s advisor, the building stood dormant for decades—unfinished, overlooked, and quietly fading into obscurity. Today, it is reborn as a 133-key luxury hotel, a transformation that embraces the palace’s historic soul while positioning it firmly in the global luxury landscape. When Katara Hospitality entrusted OBMI with its revival, the commission was far more than a hotel project, but an act of cultural resurrection. The brief called for reverence, precision, and poetry: to transform the decaying estate into a 133-key Fairmont luxury destination that could captivate contemporary travellers while remaining deeply rooted in Morocco’s cultural and architectural traditions.
The project’s vision was anchored in adaptive reuse, rather than reconstruction. OBMI treated the palace as a living archive—a repository of memory whose story could be extended rather than rewritten. Every design choice honoured the building’s original fabric: hand-carved cedar ceilings, restored Moorish arches, preserved zellige tilework, and original terraces that once hosted Tangier’s elite were brought back to life. OBMI’s aim was to cultivate a feeling of “Contemporary Moroccan Splendour”.
The site spanning 3.6 hectares of steep, terraced land was integral to the design approach. Buildings cascade down the hillside in rhythmic layers, interspersed with gardens, pools, and shaded walkways that echo the natural contours of the terrain. This terraced choreography preserves panoramic views and minimises environmental disruption. The surrounding eucalyptus groves, citrus gardens, and water features are not decorative afterthoughts, but essential components of a hospitality experience rooted in cultural and ecological continuity.
The palace’s resurrection demanded both technical mastery and narrative sensitivity. OBMI collaborated with engineers, restoration specialists, and local artisans to retain the building’s original shell while strengthening it to meet modern standards. Years of abandonment had left the structure fragile, while the site’s steep gradients and dense vegetation posed logistical challenges. Rather than fighting the terrain, the design embraced it: hotel wings were sculpted into the hillside, vehicular and service circulation was hidden underground, and the eucalyptus groves were preserved as part of the hotel’s environmental stewardship.Structural retrofitting, passive cooling strategies, and geotechnical modelling ensured that the new works complemented the historic frame. Kitchens, loading bays, and mechanical systems were embedded into the earth so that guest-facing areas could remain uninterrupted and poetic.
The guest journey unfolds as a series of architectural encounters. A central atrium courtyard brings natural light deep into the heart of the original palace. Royal Villas are discreetly nestled into the landscape. The contemporary hammam, inspired by ancient rituals, offers a sensory connection to Morocco’s bathing traditions. Suites and public spaces are dressed in polished tadelakt, woven textiles, and intricately carved metalwork.
Ultimately, the Fairmont Tazi Palace Tangier demonstrates that preservation and progress need not be opposites. With sensitivity and imagination, historic structures can be adapted to serve present-day needs while safeguarding yesterday’s stories. This is architecture as cultural stewardship—measured, respectful, and enduring.
We interview selected architects and interior designers to talk about balancing permanence and progress across their projects
A conversation with Maryam Raeisi, Managing Director of HMA Living by Al Shamsi
This year’s fair is set to take place between 29 September and 2 October
Daria Zolotova, founder of ARTDOM, discusses the brand’s upcoming first major art forum congress, being held at Riyadh on 11-12 November 2025
A bespoke villa in Dubai Hills Grove designed by XBD Collective blends contemporary elegance with high-end craftsmanship
Arch Home Interiors has crafted a boutique Pilates studio in Dubai Design District, creating an environment where movement meets self-care
Henrique Dias, Principal and Middle East Hospitality Design Director for DLR Group, shares the firm’s growth journey in the region
Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands
Five prominent designers have been selected to judge this year's milestone 11th annual identity Design Awards
In honour of Emirati Women’s Day, we celebrate the visionary Emirati women in the industry that are pushing boundaries
Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture
A Collection Where Flow Meets Form