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NGC Nafees, a Dubai-based distributor of walls, floors, and fabrics, and Tapetex, a Dutch high-end wallpaper manufacturer, in media partnership with Identity magazine, hosted a unique event for leading regional designers, specializing in the hospitality and residential sectors.
Titled “Behind the scenes: A luxury experience at The Royal Atlantis,” this exclusive gathering offered a rare opportunity to explore behind the scenes of one of the world’s most luxurious resorts.
Opened in February 2023, The G.A Group were responsible for all aspects of Atlantis The Royal ‘s interior design. The G.A Group first travelled to Dubai in 2014, after being invited to take part in a design competition for the hotel’s new concept.
For Atlantis Tapetex developed custom coloured linen and supplied 60.000 linear meters of linen wallcovering for the guestrooms and hallways. During the visit, the designers also had the chance to see first-hand some of the custom-colored linen wallcoverings by Tapetex.
A select group of designers and thought leaders shared their vision for luxury design in 2024, highlighting some of the emerging trends in high-end interiors.
Stay tuned for their valuable insights.

This home in Dubai Hills Estate balances sculptural minimalism with everyday ease
We caught up with Karine Obegi, CEO of OBEGI Home and Mauro Nastri, Global Export Manager of Italian brand Porada, at their collaborative stand in Downtown Design.
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
The fair will run its second edition at JAX District
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Here’s how you can bring both sophistication and style to every room
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
Presenting the winners of 2025 identity Design Awards.
Here are the winners of the identity design awards 2025
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth