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Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands
In this issue, we look at sustainability through the lens of endurance – exploring how architecture, interior design, materials and philosophies can come together to create spaces that truly stand the test of time.
Over the summer, we hosted a roundtable of incredible Emirati women from the design and creative industries in collaboration with Casamia in honour of Emirati Women’s Day. The roundtable focused not only on celebrating them but also on what Emirati identity means in the context of their work, and explored ways to collaborate as well as identifying the unique opportunities that have helped their careers to flourish.

Our cover story shines the spotlight on Henrique Dias, Principal and Middle East Hospitality Design Director at DLR Group. A strong advocate for sustainability as more than just a checklist, Dias reflects on the firm’s growth journey in the region and its lasting impact on the built environment.
We are also happy to announce identity will be attending Feria Habitat Valencia, bringing our homegrown title global yet again this year.

Of course, this issue would not be complete with some truly stunning homes. XBD Collective’s bespoke villa in Dubai’s Hills Grove blends contemporary elegance with high-end craftsmanship, whereas the V Penthouse by Badie Architects is a bold exploration of materiality and spatial harmony. Throughout these projects, there’s a recurring theme: a renewed appreciation for craftsmanship and the idea that less, when considered deeply, truly becomes more.

We love a reimagining, so we also take you to the heart of Cairo, where an old lecture hall at Ain Shams University turns into a theatre. In India, we take you into a sustainable home in Goa, where the home’s orientation and spatial planning allow for natural ventilation and daylighting, reducing the need for artificial cooling and lighting.
There are only a few more days left for submissions for the identity Design Awards. We have an incredible jury this year that we are proud to announce. Submissions are free to enter, and close on 15 September 2025. We’re excited to receive your entries!
Atlas Concorde launches Marvel T, a new interpretation of travertine in collaboration with HBA.
Read the magazine on issuu or grab it off newsstands now.
Inspired by Japanese tea rooms and street stalls, the space invites pause, dialogue, and cultural reflection in the heart of Dubai Design District
Inspired by the sea and pearls, the Dubai Museum of Art becomes a floating ode to the city’s heritage and its boundless artistic ambition.
Designlab Experience turns iconic spaces into living narratives of Emirati culture, luxury, and craftsmanship.
Nakhla symbolises resilience, prosperity and a deep connection to the land
IDST’s design invites exploration with a thoughtful blend of artisanal craftsmanship and contemporary style.
Bjarke Ingels Group (BIG) and KCA International are collaborating to launch this new hotel
Roar crafts the PIF Daycare Centre in Riyadh with a calming, sensory-rich environment where design, nature and childhood development come together.
Brush and Switch by Sans Souci bend light in unexpected ways
We speak to Joanna Varettas, Senior Associate Designer at TGP International on the story of Seed & Bloom – a café designed to nurture connection and community engagement
For this year's Downtown Design, Finasi and Pallavi Dean will unveil a bold new installation that speaks the language of material honesty, exceptional craftsmanship, visionary design, and local identity.