Exclusive homegrown label attends glamorous showcase to launch new bespoke collection of bedlinen and bath linen: ‘Made to Measure’
One of UAE’s most luxurious homegrown brands – Carter & White – has successfully exhibited at the glamorous Cannes Yachting Festival, becoming the first Dubai label to represent the emirate at the event.
Since 1977, the Cannes Yachting Festival has taken place every September in elegant, luxurious surroundings in a sparkling bay of the French Riviera. As the first show in the boating season, the festival is Europe’s leading in-water boating event and the major players in pleasure yachting arrive to launch the show season by showcasing their new worldwide models.
Carter & White was in attendance to launch its new bespoke yacht bedlinen and bath linen collection called ‘Made to Measure’. The collection enables clients to choose the fabric, the embroidery and even add their initials as a personal touch to the linens. The collection is available for both yachts and the home.
‘We are very happy that we were part of the revered Cannes Yachting Festival; it is an honour to be the first to represent Dubai in this beautiful show’, said Marwan Al Serkal, Carter & White’s Founder.
‘We met with visitors from around the world, from China to Mexico, all of whom were passionate about yachting. I believe Carter & White did very well in this event as we were able to show the level of quality people are looking for. Our designs are based on simplicity: basic white with different stitching colours, which was very attractive to a lot of the visitors. Plus, the fact that we provide custom-made products was appealing to those who desire exclusivity’.
One of the most esteemed visitors to the Carter & White exhibition stand was His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum, Director General, Dubai Information Department, who showed his warm support for his native brand.
On the back of the event, Carter & White is now currently in talks with two large Italian shipyards – Benetti and Sanlorenzo – to supply boat owners with Carter & White collections.
Carter & White products are exclusively made using Egyptian Giza cotton with a generous thread count that ranges from 400 to 1,200 depending on a customer’s request.