‘Designed for Living’ is the latest campaign from Bloomingdale’s highlighting new home arrivals

'Designed for Living' highlights new pieces, hero brands and exclusive offers

id sponsorship: On the occasion of Dubai Home Festival, Bloomingdale’s has revealed its latest campaign titled ‘Designed for Living’ which highlights its coveted home department. The campaign spotlights the latest home and furniture collections from Bloomingdale’s (which can be purchased both online and in-store) as well as highlighting its exclusive ‘New Movers Offer’ and other design services.”

With a multitude of brand and labels under one roof, the department store offers an always-growing selection of homeware, from traditional and contemporary furniture options to statement décor, dinner sets, luxury bedding and bathroom essentials for anyone looking to give their bedroom, living room, dining room or bathroom a much-needed makeover.

The Home Festival creates the perfect opportunity for new home movers and interior enthusiasts to enjoy 15% off selected home brands in-store.

Through the campaign we learn of the store’s incredible roster of luxury international brands like Adriana Hoyos Furnishings, Hudson Park and Celso de Lemos ,  innovative home-grown concepts such as Silsal presenting the region’s latest must- have collections as well as new comers such as Papadatos and Missoni Home.

As people focus more on creating the perfect living spaces and look to turning homes into signature sanctuaries, Bloomingdale’s caters to the need with its exclusive Design Studio Services, offering interested customers interior advice and consultations. A team of experts is always available to carefully assess needs and best recommend brands and products to suit individual homes, tastes and styles.

Additionally, the new Click & Collect service allows customers to browse from the comfort of their homes and collect their buys in person or have them delivered to their door, for free when ordering online.

The campaign also sheds light on the latest trends, with shades of blue and green gaining prominence as the colour of choice when it comes to décor and furniture accents while those who prefer natural settings, now choose neutral hues and floral elements, as per the likes of Caracole, Eichhholtz, Bloomr and others.

As work from home continues for some, making the home office the focal point becomes another trend, with  Bloomingdale’s offering the perfect desks and table top accents from the likes of Ralph Lauren and Anna New York.

To avail the exclusive ‘New Movers Offer’, customers will be required to present a valid Emirates ID along with a copy of the Tenancy Contract or Title Deed Agreement signed within the last three months.

Bloomingdale’s Home Collection is available to shop online and in-store.

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