Crafting a Legacy

With an emphasis on heritage and luxury, Casamia has carved out a niche for itself as not only as a luxury design retailer but also as a curator of designers’ dreams. Since its inception in the early 2000s, the company has continued to curate some of the most notable international notable offerings in tiles, wellness, bathrooms, furniture and kitchens; resulting in a brand that is synonymous with refinement and a sense of oneness. Each collection represents not just material products, but also reflects Casamia’s deep-rooted connection to the art of building and design. 

A new brand identity

With a permeating sense of connected values, innovation and craftsmanship, each partner brand seamlessly integrates into the Casamia narrative, contributing its own story to the overall fabric of the brand. The company has adapted a new visualisation for the design season – the bird of paradise, which showcases an adapted sense of statement and style. “We’re not just curating products; we’re curating experiences,” shares Kader Mithani, CEO and Founder of Casamia. “Our selection is driven by brands that imbue their designs with a sense of timeless dynamism, pushing the boundaries of innovation while maintaining a rooted connection to artisanal precision.”

The bird of paradise isn’t just a design element; it’s a metaphor for the brand’s journey – a transformation of material into beauty and of design into emotion. Carrying the same tinge of orange as used in the brand’s iconic wordmark, it evokes joyfulness, freedom, anticipation and excitement, effectively encapsulating the passion behind the curation of some of the most coveted and notable collections from across the world. It is also meant to resonate with the sense of belonging amongst Casamia’s clients and stakeholders, reflecting relationships that are built on emotion and thoughtfulness. 

Porro 

A recent and notable addition to Casamia’s offerings is Porro, an Italian design powerhouse renowned for its modular systems of storage wardrobes, system bookcases and contemporary furniture pieces. Completing its 100th year in business in 2025, Porro has united the timeless tradition of fine woodworking with cutting-edge technologies, becoming a leader in the design industry. “When curating brands for Casamia, we seek those that resonate with artistic alchemy and design ingenuity, where every element serves as a sensory experience,” Mithani says.

Characterised by an intrinsic ability to select, work and interpret wood, the brands offer a wide range of finishings, using them in unexpected ways by implementing cutting-edge technology for glossy and matt lacquers alongside fine woodworking techniques of the past. The brand has crafted a signature style defined by attention to detail and is known for its innovations such as invisible hinges and silent drawer runners. “Our ideal brands embrace material metamorphosis, turning raw elements into surfaces of intrigue and objects of allure,” Mithani adds. “Whether it’s the interplay of textures or the sculptural fluidity of forms, we look for brands that ignite visual dialogue and invite interaction.”

The selection of wood is renewed every year and is personally managed by the Porro family together with Art Director Piero Lissoni. Previous collaborators have included Werner Aisslinger, Gabriele and Oscar Buratti, Piergiorgio Cazzaniga, Decoma Design, Front, Nicola Gallizia, GamFratesi, Jean-Marie Massaud, Alessandro Mendini, Bruno Munari, Elisa Ossino, Christophe Pillet, Soda Designers, Carlo Tamborini and Wolfgang Tolk. Porro’s production vision makes its products adaptable for both residential and commercial spaces. The wide range of finishes, technology-forward devices and modularity help satisfy a full spectrum of requirements, from large public spaces to smaller bars and cafes.

What’s next

Amidst its growing brand portfolio, Casamia is also expanding its regional footprint by supplying branded developments that are now a significant part of Dubai’s growing skyline. Through brands such as Versace Ceramics among others, Casamia’s contribution continues to set new standards in luxury design, shaping not just spaces but the very essence of the built environment. “Casamia is a playground for architects and designers,” Mithani reflects. “We aim to inspire new perspectives and creative possibilities, shaping a vibrant community that encourages exploration and growth.”

As Casamia looks to the future, its legacy is clear. “The legacy we envision for Casamia is to elevate design into a realm of artistic expression while actively furthering the interior design industry,” Mithani says. “Its legacy will be one of artistry and inspiration, crafting spaces that resonate deeply while pushing the boundaries of what interior design can be.”