fbpx
Close

Concrete Pixels

Abu Dhabi’s latest socially driven housing, Pixel by MVRDV Studios, chooses community over luxury

MVRDV studios

On Abu Dhabi’s Reem island, a creative community is rising. Located close to the cultural hub of Saadiyat Island, Pixel’s design within the Maker’s District is an offering that gives rise to socially conscious living. Developed by IMKAN, Pixel anchors the district as the heart of Abu Dhabi’s creative scene. Seven compact towers are strategically positioned along the site’s edges. This placement maximises shade, encourages natural ventilation and opens vistas to the waterfront surrounding the development on three sides. Between the towers, a vibrant central plaza serves as the community’s social nucleus. Ground-level restaurants, cafés and shops enliven the space, while upper levels house essential amenities such as a gym, medical clinic, early learning centre and start-up offices, ensuring the area remains active throughout the day.

The exterior façades are crafted from concrete panels featuring a graphic pattern inspired by oyster shells, designed by artist Nicole Martens. This textured outer layer provides a striking visual identity while paying homage to the region’s cultural roots. The towers’ bases dissolve into ‘pixels’ that spill into the plaza, forming terraces and bay windows. This design extends private living spaces into the public realm, fostering an environment where residents can enjoy outdoor life and connect with neighbours during cooler months. The addition of water features, greenery and planned green roofs further enhances the microclimate, creating a comfortable, sustainable outdoor setting. Glimpses of the central plaza between the towers reveal a burst of colour, reminiscent of a pearl hidden within the oyster. Shading screens, clad in tiles of fourteen pastel hues, lend the plaza an uplifting and joyful character. This interplay of muted exteriors and vivid interiors underscores the project’s harmonious balance between heritage and modernity.

The thoughtful material palette extends into the interiors, where each tower adopts a distinct colour profile. This not only enhances the individuality of each structure but also aids wayfinding, seamlessly guiding residents from the underground car park to their destinations. This modest yet expressive approach to materials enriches the project’s aesthetic while fostering a sense of belonging and identity. Life in the apartments flows seamlessly into the lively plaza below, cultivating a sense of belonging and identity that distinguishes Pixel from conventional developments. “With Pixel, we challenged the typical residential typologies of the UAE,” explains MVRDV founding partner Jacob van Rijs. “Instead of isolated towers cloaked in luxury, Pixel fosters outdoor living, neighbourly connections and shared experiences. This approach not only enhances the quality of life but also promotes environmental and social sustainability.” Pixel represents a bold vision for the future of urban living – one that harmonises architecture, community and the environment in a way rarely seen in the UAE.

Images by Jon Wallis

Read more features here.

The Latest

Things to Covet in June 2025

Elevate your spaces with a pop of colour through these unique pieces

Designing Spaces with Purpose and Passion

We interview Andrea Savage from A Life By Design – Living & Branding on creating aesthetically beautiful and deeply functional spaces

Craft and Finesse

EMKAY delivers a bold and intricate fit-out by transforming a 1,800 sqm space into SUSHISAMBA Abu Dhabi, a vibrant multi-level dining experience

An Impressive Entrance

The Synua Wall System by Oikos offers modularity and style

Drifting into Summer

Perennials unveils the Sun Kissed collection for 2025

The Fold

Architect Rabih Geha’s collaboration with Iwan Maktabi

AYESHA ERKIN

From Floorplans to Foodscapes

For Ayesha Erkin, architecture was never just about buildings, but about how people live, eat, gather and remember

deos mykonos

Between Sea and Sky

Cycladic heritage, heartfelt hospitality and contemporary design converge on Deos Mykonos, designed by GM Architects

A Fresh Take on ’70s Style

Curved shapes and colourful artworks bring vibrancy to this contemporary home with mesmerising nature views

Into the Woods

Perched among the treetops, this serene home’s permanent connection to nature invites dwellers to unplug and unwind

A New Chapter for Dubai – Jebel Ali Racecourse

A.R.M. Holding and BIG unveil visionary masterplan around Jebel Ali Racecourse