On Abu Dhabi’s Reem island, a creative community is rising. Located close to the cultural hub of Saadiyat Island, Pixel’s design within the Maker’s District is an offering that gives rise to socially conscious living. Developed by IMKAN, Pixel anchors the district as the heart of Abu Dhabi’s creative scene. Seven compact towers are strategically positioned along the site’s edges. This placement maximises shade, encourages natural ventilation and opens vistas to the waterfront surrounding the development on three sides. Between the towers, a vibrant central plaza serves as the community’s social nucleus. Ground-level restaurants, cafés and shops enliven the space, while upper levels house essential amenities such as a gym, medical clinic, early learning centre and start-up offices, ensuring the area remains active throughout the day.
The exterior façades are crafted from concrete panels featuring a graphic pattern inspired by oyster shells, designed by artist Nicole Martens. This textured outer layer provides a striking visual identity while paying homage to the region’s cultural roots. The towers’ bases dissolve into ‘pixels’ that spill into the plaza, forming terraces and bay windows. This design extends private living spaces into the public realm, fostering an environment where residents can enjoy outdoor life and connect with neighbours during cooler months. The addition of water features, greenery and planned green roofs further enhances the microclimate, creating a comfortable, sustainable outdoor setting. Glimpses of the central plaza between the towers reveal a burst of colour, reminiscent of a pearl hidden within the oyster. Shading screens, clad in tiles of fourteen pastel hues, lend the plaza an uplifting and joyful character. This interplay of muted exteriors and vivid interiors underscores the project’s harmonious balance between heritage and modernity.
The thoughtful material palette extends into the interiors, where each tower adopts a distinct colour profile. This not only enhances the individuality of each structure but also aids wayfinding, seamlessly guiding residents from the underground car park to their destinations. This modest yet expressive approach to materials enriches the project’s aesthetic while fostering a sense of belonging and identity. Life in the apartments flows seamlessly into the lively plaza below, cultivating a sense of belonging and identity that distinguishes Pixel from conventional developments. “With Pixel, we challenged the typical residential typologies of the UAE,” explains MVRDV founding partner Jacob van Rijs. “Instead of isolated towers cloaked in luxury, Pixel fosters outdoor living, neighbourly connections and shared experiences. This approach not only enhances the quality of life but also promotes environmental and social sustainability.” Pixel represents a bold vision for the future of urban living – one that harmonises architecture, community and the environment in a way rarely seen in the UAE.
Images by Jon Wallis
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