Close

Concrete Pixels

Abu Dhabi’s latest socially driven housing, Pixel by MVRDV Studios, chooses community over luxury

MVRDV studios

On Abu Dhabi’s Reem island, a creative community is rising. Located close to the cultural hub of Saadiyat Island, Pixel’s design within the Maker’s District is an offering that gives rise to socially conscious living. Developed by IMKAN, Pixel anchors the district as the heart of Abu Dhabi’s creative scene. Seven compact towers are strategically positioned along the site’s edges. This placement maximises shade, encourages natural ventilation and opens vistas to the waterfront surrounding the development on three sides. Between the towers, a vibrant central plaza serves as the community’s social nucleus. Ground-level restaurants, cafés and shops enliven the space, while upper levels house essential amenities such as a gym, medical clinic, early learning centre and start-up offices, ensuring the area remains active throughout the day.

The exterior façades are crafted from concrete panels featuring a graphic pattern inspired by oyster shells, designed by artist Nicole Martens. This textured outer layer provides a striking visual identity while paying homage to the region’s cultural roots. The towers’ bases dissolve into ‘pixels’ that spill into the plaza, forming terraces and bay windows. This design extends private living spaces into the public realm, fostering an environment where residents can enjoy outdoor life and connect with neighbours during cooler months. The addition of water features, greenery and planned green roofs further enhances the microclimate, creating a comfortable, sustainable outdoor setting. Glimpses of the central plaza between the towers reveal a burst of colour, reminiscent of a pearl hidden within the oyster. Shading screens, clad in tiles of fourteen pastel hues, lend the plaza an uplifting and joyful character. This interplay of muted exteriors and vivid interiors underscores the project’s harmonious balance between heritage and modernity.

The thoughtful material palette extends into the interiors, where each tower adopts a distinct colour profile. This not only enhances the individuality of each structure but also aids wayfinding, seamlessly guiding residents from the underground car park to their destinations. This modest yet expressive approach to materials enriches the project’s aesthetic while fostering a sense of belonging and identity. Life in the apartments flows seamlessly into the lively plaza below, cultivating a sense of belonging and identity that distinguishes Pixel from conventional developments. “With Pixel, we challenged the typical residential typologies of the UAE,” explains MVRDV founding partner Jacob van Rijs. “Instead of isolated towers cloaked in luxury, Pixel fosters outdoor living, neighbourly connections and shared experiences. This approach not only enhances the quality of life but also promotes environmental and social sustainability.” Pixel represents a bold vision for the future of urban living – one that harmonises architecture, community and the environment in a way rarely seen in the UAE.

Images by Jon Wallis

Read more features here.

The Latest

What are the bathroom trends in 2025?

Villeroy & Boch and Ideal Standard unveil a fresh perspective on bathroom design for 2025

identity Design Awards 2025 | Submissions open

identity Design Awards 2025 is now open for submissions

Access our submissions link, criteria, deadlines, and checklist here.

A Sensory Escape

Soft pastels, natural materials and artistic craftmanship take centre stage at Villa Miraé

Things to Covet – Summer 2025

Here are the bold and statement pieces that caught our eye this month

A Ruin Turned Intimate Retreat

Tucked away in the Andalusian countryside near Gaucín, a small town located between Marbella and Gibraltar, Cortijo Genesis in Spain has recently been renovated by Victoria-Maria Geyer

A Parisian Touch

Interior designer Juliette Spencer of Atelier RO revives a storied pre-war apartment on Manhattan’s Upper East Side with an elegant fusion of New York structure and French soul.

A Local Connection with a ‘70s Twist

Designed by Barcelona-based studio El Equipo Creativo, the newly renovated Kimpton Los Monteros hotel in Marbella, Spain is deeply inspired by Marbella’s rich landscape and cultural heritage.

Roar global consulting firm

A bold exploration of culture, nature, and the future of work by Roar

Roar has recently designed a new office for a global consulting firm that boldly reimagines the UAE's landscapes and cultural heritage into a workplace

Dare to be Bold

“No one does colour quite like Caroline Stanbury,” shares Kate Instone, Founder and Creative Director of Blush International

Zaha Hadid Foundation launches scholars program

The Zaha Hadid Foundation partners with the American University of Beirut to support the next generation of architectural talent.

Zayed National Museum

Zayed National Museum to open in December 2025

The Foster + Partners designed striking museum will honour the Founding Father of the United Arab Emirates, Sheikh Zayed bin Sultan Al Nahyan

Culture & Conversations

identity hosted a roundtable and workshop in honour of Emirati Women's Day in collaboration with Casamia