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CHELEBI by Aida Mahmudova is inspired by culture and heritage

The collection is handcrafted by local craftsmen – painters, sculptors, and artisans

Bugelemun Coffee Tables

CHELEBI is more than just a brand of decorative items. This cultural phenomenon, led by Aida Mahmudova, artist and founder of Baku YARAT Contemporary Art Space, creates truly exclusive interior objects meant to be put in the most prominent place and to be inherited. Each CHELEBI item is handcrafted by local craftsmen – painters, sculptors, and artisans who draw inspiration from ancient techniques and cultural heritage.

Hatun Dining Table

Hatun Dining Table

Hatun Dining Table

Reimagining the historical legacy of Azerbaijani architecture, this solid oak dining table from the Saga Furniture Collection captures the essence of ancient tombs and minarets in the Karabaglar village.

Bugelemun Coffee Tables

Bugelemun Coffee Tables

Bugelemun Coffee Tables

Unveiling meticulous craftsmanship, these long coffee tables showcase intricate mosaic patterns, each piece cut individually.

Daryanur  Folding Screen

Daryanur Folding Screen

Daryanur Folding Screen

Crafted from diverse wooden veneers, CHELEBI’s screen from the Saga Furniture Collection showcases an exquisite carpet animal: the majestic dragon.

Hezri  Day Bed

Hezri Day Bed

Hezri Day Bed

“Hezri” or a “Wave” captures the caring and embracing mood of this piece. The collection was designed in collaboration with esteemed London-Moscow Saga architectural bureau led by Alina Kvirkvelia.

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