Copyright © 2025 Motivate Media Group. All rights reserved.
The collection is handcrafted by local craftsmen – painters, sculptors, and artisans
CHELEBI is more than just a brand of decorative items. This cultural phenomenon, led by Aida Mahmudova, artist and founder of Baku YARAT Contemporary Art Space, creates truly exclusive interior objects meant to be put in the most prominent place and to be inherited. Each CHELEBI item is handcrafted by local craftsmen – painters, sculptors, and artisans who draw inspiration from ancient techniques and cultural heritage.

Hatun Dining Table
Reimagining the historical legacy of Azerbaijani architecture, this solid oak dining table from the Saga Furniture Collection captures the essence of ancient tombs and minarets in the Karabaglar village.

Bugelemun Coffee Tables
Unveiling meticulous craftsmanship, these long coffee tables showcase intricate mosaic patterns, each piece cut individually.

Daryanur Folding Screen
Crafted from diverse wooden veneers, CHELEBI’s screen from the Saga Furniture Collection showcases an exquisite carpet animal: the majestic dragon.

Hezri Day Bed
“Hezri” or a “Wave” captures the caring and embracing mood of this piece. The collection was designed in collaboration with esteemed London-Moscow Saga architectural bureau led by Alina Kvirkvelia.
This home in Dubai Hills Estate balances sculptural minimalism with everyday ease
We caught up with Karine Obegi, CEO of OBEGI Home and Mauro Nastri, Global Export Manager of Italian brand Porada, at their collaborative stand in Downtown Design.
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
The fair will run its second edition at JAX District
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Here’s how you can bring both sophistication and style to every room
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
Presenting the winners of 2025 identity Design Awards.
Here are the winners of the identity design awards 2025
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth