Celebrate 75 years of Swedish design
IKEA launched their new catalogue at Marsa Plaza, Dubai Festival City.
The new IKEA catalogue – now in its 75th year – is now in the UAE. This year, the catalogue was launched at Marsa Plaza – Dubai Festival City’s Residential Apartments to celebrate the many different needs that people have in their lives. This corresponds to the overall theme of the catalogue, for which seven homes have been created to tell stories of different lives.
Through research presented in their ‘Life at Home’ report about people’s needs and dreams for their homes around the world, having ‘too much stuff’ is the single biggest cause of stress in the home. Globally, 27% of people think that society puts pressure on them to live minimally, and 49% of people say that the main cause of their domestic arguments is clutter – and in many homes, there is a battle of clutter versus minimalism.
As they celebrate 75 years, the new catalogue also includes a diverse range of furnishings and fittings for the home which reflect its Swedish heritage and other cultural influences from around the globe. True to its ethos, the 2019 edition is also full of features and content that not only offers design inspiration, but promotes the idea living sustainably.
The Latest
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We interview selected architects and interior designers to talk about balancing permanence and progress across their projects
The Culture of Quality
A conversation with Maryam Raeisi, Managing Director of HMA Living by Al Shamsi
What to expect at Feria Habitat Valencia
This year’s fair is set to take place between 29 September and 2 October
ARTDOM Expands to the Middle East
Daria Zolotova, founder of ARTDOM, discusses the brand’s upcoming first major art forum congress, being held at Riyadh on 11-12 November 2025
A Perfect Balance
A bespoke villa in Dubai Hills Grove designed by XBD Collective blends contemporary elegance with high-end craftsmanship
Soulful Sanctuary
Arch Home Interiors has crafted a boutique Pilates studio in Dubai Design District, creating an environment where movement meets self-care
Global Outlook, Local Presence
Henrique Dias, Principal and Middle East Hospitality Design Director for DLR Group, shares the firm’s growth journey in the region
Read ‘Greener Perspectives’ – Note from the editor – September 2025
Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands
Meet the judges for the identity Design Awards 2025
Five prominent designers have been selected to judge this year's milestone 11th annual identity Design Awards
Here are 14 Emirati women we admire in the design and creative industry
In honour of Emirati Women’s Day, we celebrate the visionary Emirati women in the industry that are pushing boundaries
A Spanish Revival Reimagined in the Hollywood Hills
Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture
TREDEX x Karim Rashid Introduce KASKADE
A Collection Where Flow Meets Form