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Presenting the id50 2025

This year, we celebrate the interior designers, architects and product designers from the region on our radar.

Philippe Delhomme, SAFI

An interview with Philippe Delhomme at Maison&Objet 2025

We discuss the new approach of Maison&Objet in 2025 at the fair with the Chairman of SAFI

Stacy Stewart, Regional Director_ MillerKnoll

Shaping the Future of Workspaces by MillerKnoll

Stacy Stewart, Regional Director Middle East & Africa of MillerKnoll discusses the future and evolution of design in workspaces with identity.

Sou Fujimoto portrait by David Vintiner

Embracing Unity in Diversity

identity interviews Sou Fujimoto about his design philosophy rooted in relationships and nature

Pallavi Dean, Design by Roar

Creativity, Culture and Cash

How Pallavi Dean grew Roar into a Middle Eastern interior design powerhouse

Eden hills

When Design Meets Residential Living

We interview Miltos Bossinis, CEO of H&H Development on partnering with renowned architects and setting new benchmarks for luxury livingwith Eden Hills.

LW Celebrates 25 Years of Innovation and Design

We interview Jesper Godsk, Founding Partner and CEO of LW, as the company continues to leave its mark on Dubai’s skyline and beyond

Interior Living Room Wall Mockup

Elevating Interiors

Raed Dibs, CEO of Interiors talks about transforming spaces with timeless elegance and the company’s expanding horizons.

Fioravante

Design Dialogues with Fioravante

identity interviews the team behind this avant garde marble brand that debuted at Downtown Design 2024

Laura Kohler

An interview with Laura Kohler

The chief sustainability officer and board member at Kohler discusses how the company continues to deliver impact

Altqadum | Bab Al Salam mosque

Choosing the Unconventional – Altqadum

Altqadum blends history, culture and archival research prowess with a contemporary outlook across their practice

Rqitects

Rooted in Culture

Emirati architect Reem Al Qamzi blends function and culture in her work in a contemporary context.

Bold Simplicity by Gregory B

Gregory B’s work is a celebration of bold simplicity, historical reverence and modern creativity

An Artisanal Approach by Worn Studio

Natalia Ortega of Worn Studio discusses her process of working with artisans and her plans to work with Emirati materials

Bold Visions, Timeless Designs – Mustard & Linen

Rim Guirari and Thomas Castagnet combine boldness with earthiness to create functional, aesthetically striking spaces

Third-culture Crafts

We explore the fascinating intersection of diverse cultural influences on traditional craftsmanship techniques in Dubai and Riyadh, as demonstrated by various craftspeople at the top of their game

Gaggenau Show Room

Gaggenau presented a series of events under the title – The Suhoor Edition

The Suhoor event was conducted in collaboration with Lamborghini and Firetti Contemporary Gallery

Exploring the luxurious future of interior design in 2024

Leading interior designers in high-end hospitality and residential design share emerging trends

Yioryios Papayioryiou, Materiality 77, 2023, Abrasive sanding belt (mineral-coated, cloth-backed) on aluminium. Installation image by Jessica Maurer

Greta Scarpa and Chimere Cissé talks about the female centric art collective named “STELLA Alliance”

In an exclusive interview with identity, the co-founders spoke about its role in accelerating the progress of women collectors

Hani Asfour talks about the the urgency of sustainable design education in shaping our future

Hani Asfour is the Vice President, Innovation and Institutional Partnerships – Dubai Institute of Design and Innovation.