id50 2025 – Nada Debs

Can you let us know about the latest exciting projects that you are working on? 

We are looking forward to the opening of our new space in Alserkal this spring.

Please mention some of the latest products/collaborations you’d like to highlight. 

We have a new furniture collection called the Bulbous collection, focusing on the carving technique. And a few collaborations which we cannot announce yet!

Can you talk about a type of project that you would like to take on in 2025 that would interest you and your team to pursue (dream project that you would like to manifest)? 

We would love to design a boutique hotel.

How would you describe your design philosophy?

At its core, we are about duality—an interplay between contrasting worlds. This duality is not a tension but a dialogue: a conversation between heritage and innovation, East and West, craft and technology—creating a design language that is both timeless and contemporary. We like to bridge the 2 worlds as a source of connection and meaning.

As this is the power issue, what empowers you and your team? 

Our connection to our craftsmen is the source of our energy.

View the full id50 list here.