Copyright © 2025 Motivate Media Group. All rights reserved.
Casamia's new upcycled collection includes decorative objects for the home and office
id sponsorship: One of the largest interior solutions store, Casamia has now launched an upcycled collection created by repurposing excess, discarded or damaged pieces of tiles into aesthetically pleasing everyday objects. The firm’s aim is to add to the continued life of its materials by sourcing scattered and fragmented pieces, which come together to create something new. The series comprises modern and minimally designed tabletop decorative objects, including a board game of x’s and o’s as well as coasters.

“This initiative is rooted in the essence of continuity, and a greater sense of responsibility”, says Mohib Mithani, CSO at Casamia. “The possibilities are endless if we are to really repurpose the material and extend its life, hence we are trying to re-craft it into objects that will find homes in the hearts of creatives and aesthetic-lovers”.
The board game is seamlessly fabricated out of single pieces of tile, each with their own characteristics and colours, that come together to form a whole. The coasters, on the other hand, have a more terrazzo-like visual appeal, with a hexagonal shape that is the ideal size to hold office beverages or small-sized plant pots.

“We are very excited about how a small initiative to upcycle discarded material has turned into a story that has garnered a lot of interest amongst our clients and network,” Mithani says.
We caught up with Karine Obegi, CEO of OBEGI Home and Mauro Nastri, Global Export Manager of Italian brand Porada, at their collaborative stand in Downtown Design.
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
The fair will run its second edition at JAX District
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Here’s how you can bring both sophistication and style to every room
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
Presenting the winners of 2025 identity Design Awards.
Here are the winners of the identity design awards 2025
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth
The “Red in Progress” installation marks a powerful first step toward the city’s full-scale 2026 edition