Brutalism Beauty

Nestled within a dramatic, standalone concrete structure, KONCRETE Space redefines the intersection of form, function, and adaptability. Spanning 215 square metres, this innovative multi-concept venue serves as a hub for quality coffee, exclusive retail and gatherings – a hidden gem in the UAE and the first of its kind. Designed by Shell+Core, KONCRETE Space is a meticulously crafted environment that transforms the raw beauty of concrete into an upscale, versatile experience.

The design brief called for a space that embraced its architectural presence while offering flexibility for different functions. The result is a minimalist haven where concrete’s raw textures and the interplay of light take centre stage. With dramatic, black-framed windows and unfinished walls and floors, the interior reflects a brutalist aesthetic that celebrates the natural imperfections of the material. “The structure itself was our starting point,” explain the founders of Shell+Core, Jade and Ghalia. “Its statuesque presence inspired us to extend its elegance into the interiors with a balance of exposed finishes and contemporary design.”

The space is intentionally minimalist, serving as a blank canvas for curated retail displays, coffee culture and social interactions. Long slit windows and an atrium allow natural light to flood the interiors, casting shadows that dance across the concrete surfaces. Integrated lighting details amplify this effect, using reflective materials to create dramatic interactions between light and objects.

Shell+Core have transformed the raw beauty of concrete into an upscale, versatile experience

Metallic finishes reflect a brutalist aesthetic that celebrates the natural imperfections of the material

This emphasis on light enhances the indoor-outdoor connection, seamlessly blending the structure with its surroundings. The result is an environment that feels both monumental and intimate, offering moments of solitude and community. Adapting the open-plan layout to cater to diverse functions presented a creative challenge, which Shell+Core met with thoughtful design interventions that seamlessly balance functionality and artistry. Central to this vision is the conversation pit, a recessed seating area beneath a striking skylight that fosters connection while accentuating the vertical grandeur of the high ceilings. Complementing this is a stepped stage tucked into a corner recess, which serves both as a display platform and flexible seating area, featuring modular benches that can be rearranged to accommodate different layouts. Throughout the space, sculptural statement pieces harmonise with practical furniture, blending style with utility to create a setting that feels both dynamic and purposeful. “We wanted to create a space where every corner offers something unique,” say the designers. “The conversation pit, for instance, naturally encourages dialogue, while the stepped stage adds a dynamic layer to the functionality.”

The conversation pit beneath the skylight gives the impression of a modern majlis setting amidst high ceilings

The project was completed with the collaboration of key suppliers like Designitch, Huda Lighting and The Line Concept. Execution partners Exotic Interiors and Exceptional Interiors brought Shell+Core’s vision to life, ensuring that every detail upheld the high standards of craftsmanship. KONCRETE Space’s brutalist aesthetic, combined with thoughtful spatial planning, makes it more than just a café or retail destination (the hub is currently collaborating with Jordan and Margo Castro to present their Pinkum Collection to the public, featuring works from Bibi Lei, Felix Treadwell and Ryu Ju Young.

With its understated elegance and innovative approach, KONCRETE Space is not only a functional venue but a work of art, setting a new benchmark for multi-concept spaces in the region. It’s a place that visitors will not only remember but return to, time and again.

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