Close

Big and Quiet

The new Dyson Purifier Big+Quiet Formaldehyde BP03 is perfect for open-plan spaces

In today’s homes, air quality is as crucial as aesthetics, and Dyson’s latest innovation brings both together in one beautifully engineered device. The Dyson Purifier Big+Quiet Formaldehyde BP03 is a sleek, sculptural piece of smart tech that delivers ultra-efficient purification for large interiors, all while operating at an impressively low hum.

From open-plan living areas and creative studios to hospitality spaces and wellness retreats, this advanced purifier is engineered to perform – quietly. At just 56 decibels, it’s Dyson’s quietest yet most powerful purifier to date, combining groundbreaking technology with a clean, minimalist silhouette that sits comfortably within any interior.

The air purifier is capable of projecting purified air up to 10 metres (over 32 feet) using cone aerodynamics. By harnessing the ‘Coanda effect’, it merges twin air streams over the machine’s dome into one high-velocity jet, quietly delivering more than 87 litres of purified air per second. The purifier is also equipped with a Helmholtz silencer and a labyrinth seal, which acoustically insulate the re-engineered motor, enabling whisper-quiet operation even when performing at its most powerful.

Dyson’s three-phase, fully sealed filtration system targets pollutants that often go unnoticed. It captures 99.97% of particles as small as 0.3 microns (think allergens, mould spores, dust and bacteria) while also tackling gases and odours from everyday activities like cleaning, cooking and decorating.

But, perhaps most impressively, it features a solid-state formaldehyde sensor that is able to detect and destroy this persistent pollutant continuously and permanently. The K-Carbon filter, infused with potassium carbonate, absorbs up to three times more nitrogen dioxide (NO₂) than previous models, helping combat emissions that can sneak into our homes from busy streets and nearby traffic.

A network of integrated sensors inside the purifier continuously monitors the indoor environment, detecting CO₂, fine particulates and more. In auto mode, the device cross-checks air quality data every second and adjusts its performance accordingly. Insights are available at a glance on the onboard LCD display, or via the MyDyson app, offering full control and reporting in real-time.

For design professionals and discerning homeowners, this seamless combination of performance, quiet operation and unobtrusive beauty makes this air purifier an ideal addition to clean-lined, tech-forward spaces. 

The Latest

On Building to Last

We interview selected architects and interior designers to talk about balancing permanence and progress across their projects

The Culture of Quality

A conversation with Maryam Raeisi, Managing Director of HMA Living by Al Shamsi

What to expect at Feria Habitat Valencia

This year’s fair is set to take place between 29 September and 2 October

ARTDOM Expands to the Middle East

Daria Zolotova, founder of ARTDOM, discusses the brand’s upcoming first major art forum congress, being held at Riyadh on 11-12 November 2025

A Perfect Balance

A bespoke villa in Dubai Hills Grove designed by XBD Collective blends contemporary elegance with high-end craftsmanship

Soulful Sanctuary

Arch Home Interiors has crafted a boutique Pilates studio in Dubai Design District, creating an environment where movement meets self-care

Global Outlook, Local Presence

Henrique Dias, Principal and Middle East Hospitality Design Director for DLR Group, shares the firm’s growth journey in the region

Read ‘Greener Perspectives’ – Note from the editor – September 2025

Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands

identity Design Awards 2025 jury

Meet the judges for the identity Design Awards 2025

Five prominent designers have been selected to judge this year's milestone 11th annual identity Design Awards

Here are 14 Emirati women we admire in the design and creative industry

In honour of Emirati Women’s Day, we celebrate the visionary Emirati women in the industry that are pushing boundaries

Casa Cazaux

A Spanish Revival Reimagined in the Hollywood Hills

Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture

Kaskade by Karim Rashid for TREDEX Sara Group

TREDEX x Karim Rashid Introduce KASKADE

A Collection Where Flow Meets Form