fbpx
Close

Alexandre Benjamin Navet designs floral theme for Van Cleef & Arpels

The French designer is exploring the world of flowers for the first time

Van Cleef & Arpels is collaborating with French artist Alexandre Benjamin Navet to design the window displays of the maison’s boutiques worldwide, including those in the Middle East. Navet explores the world of flowers for the first time, reinterpreting the brand’s cherished theme, combining it with vases that are a recurrent motif in his own work.

“I have been drawing vases for several years: I say they are like actors on a stage, elements in a theatre production. But people often point out that there are never any flowers in my vases. So, I thought it was funny and interesting that – when we met – the maison invited me to draw flowers, leaving a lot of room for the energy of colour.

“The idea was to present flowers in bloom, but also to focus on the colours that come to life. My palette is already rich, but I really expanded it to create drawings that are both a personal signature and the fruit of this collaboration with Van Cleef & Arpels. It’s a dialogue, an exchange, a conversation.”

Portrait Alexandre Benjamin Navet

By recreating a sketchbook feel, Navet brings blossoming floral forms and a dazzling colour palette to the maison’s window displays. Stems and petals – cut out and reassembled into colourful compositions – seem to emerge from curved sculptures, which also hold the jewels.

Created by the artist in pencil at his Paris studio, the original design reflects the artist’s attachment to spontaneous outlines and explosions of vivid, luminous colour. To celebrate the vitality of nature throughout the year, Navet and Van Cleef & Arpels have also created large-format scenery, to be installed in-store or at external events.

Ample flowers and copious bouquets unfurl across façades and furnishings as if nature had suddenly occupied the space during the night. The brightly coloured decor – an imaginary garden in oil pastels – will be completed with personalised details to match the destination. This immersive experience will give visitors the dream-like impression of strolling through an open sketchbook, in a blend of architecture and drawing.

The Latest

Read ‘New Generations’ – Note from the editor – June 2025

Read identity magazine's June 2025 edition on ISSUU or grab your copy at the newsstands.

Edginess in Shenzhen

This contemporary duplex with glowing accents brings a touch of Paris elegance to one of China’s booming cities

Technogym Artis

Technogym’s new Artis Luxury line blends style and design

High-performance wellness meets seamless integration of advanced technology, sustainability, and timeless style.

Things to Covet – May 2025

Here are the latest releases that we spotted at Milan Design Week

AMAN NAI LERT

A Contemporary Sanctuary Rooted in Thai Heritage

The newest Aman hotel in Bangkok offers culture, craft and timeless design

LUTRON

Light as a Design Statement

Lutron’s Alisse Keypads and S-Curve Shades are elevating Middle Eastern interiors with seamless control and sculptural beauty

Optical Delight

Influenced by the geometric formation of crystals, Arctic elegantly captures and refracts light

Downtown Design Riyadh

Highlights from Downtown Design Riyadh

From collectible creations and immersive installations to Saudi-driven showcases, the Kingdom’s first high-end contemporary design fair spotlighted local vision and global design excellence.

Oikos

An impressive entrance at a home in Amman, Jordan

The Synua pivot door by Oikos defines the entrance of a contemporary villa in Jordan’s capital with scale, strength, and striking materiality.

Small Spaces, Big Impact

How intentional design, emotional storytelling and clever craftsmanship can quickly transform challenging spaces into points of interest

Cosentino at Downtown Design Riyadh

Cosentino’s Moon Vignettes makes a comeback at Downtown Design Riyadh

Over 70% of the installation has been repurposed for this edition, showcasing the brand's dedication to circular economy.