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identity.ae
Launched in the summer of 2018, identity.ae is the digital arm of identity magazine, the Middle East’s leading magazine dedicated to contemporary design, architecture, interiors, lifestyle, and property.
From its headquarters in Dubai, the website will provide interesting and inspirational local and international news and features on all aspects of design from home interiors to industrial innovations and much more.
identity.ae is just one of the many id brand extensions that includes the annual identity Design Awards programme, as well as co-hosted design talks and events in collaboration with major design brands and book publishing.
identity magazine
A Motivate publication launched in 2002, identity has been an avid supporter and advocate for region’s growth via design initiatives and economic development as a global design destination.
Now in its 23rd year, identity magazine is the region’s preferred monthly niche publication. Professional, pioneering, professional and world-class, identity features unbiased and independent editorial content providing inspirational ideas and cutting-edge concepts from the design capitals of the world.
identity is an essential publication for architecture, interiors, design, and property professionals, as well as design-conscious consumers and students.
Over the coming months, more exciting new additions will be made to the id portfolio. Follow us on Instagram, LinkedIn, Facebook, and YouTube for more details.

The team
Obaid Humaid Al Tayer
Ian Fairservice
Anthony Milne
Aneesha Rai
Olga Petroff
Vibha Monteiro
Sharmine Khan
Joelle Albeaino
Firoz Kaladi
Jennifer Copley, Karine Monié, Max Tuttle, Laura Cherrie Beaney

Mihir Sanganee, Chief Strategy Officer and Co-Founder at Designsmith shares the journey behind shaping the interior fitout of this regenerative design project
Where heritage meets modern design.
Taking place at the Bassam Freiha Art Foundation until 25 January 2026, this landmark exhibition features Nja Mahdaoui, one of the most influential figures in Arab modern art
This home, designed by Blush International at the Atlantis The Royal Residences, perfectly balances practicality and beauty
Heritage aesthetics redefined through scale, texture, and vision.
The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.
Art, architecture, and culture shaped up this year's Cairo Design Week.
Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage
Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire
Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery
identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.
identity hosted a panel in collaboration with GROHE.