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identity.ae
Launched in the summer of 2018, identity.ae is the digital arm of identity magazine, the Middle East’s leading magazine dedicated to contemporary design, architecture, interiors, lifestyle, and property.
From its headquarters in Dubai, the website will provide interesting and inspirational local and international news and features on all aspects of design from home interiors to industrial innovations and much more.
identity.ae is just one of the many id brand extensions that includes the annual identity Design Awards programme, as well as co-hosted design talks and events in collaboration with major design brands and book publishing.
identity magazine
A Motivate publication launched in 2002, identity has been an avid supporter and advocate for region’s growth via design initiatives and economic development as a global design destination.
Now in its 23rd year, identity magazine is the region’s preferred monthly niche publication. Professional, pioneering, professional and world-class, identity features unbiased and independent editorial content providing inspirational ideas and cutting-edge concepts from the design capitals of the world.
identity is an essential publication for architecture, interiors, design, and property professionals, as well as design-conscious consumers and students.
Over the coming months, more exciting new additions will be made to the id portfolio. Follow us on Instagram, LinkedIn, Facebook, and YouTube for more details.

The team
Obaid Humaid Al Tayer
Ian Fairservice
Anthony Milne
Aneesha Rai
Olga Petroff
Vibha Monteiro
Sharmine Khan
Joelle Albeaino
Firoz Kaladi
Jennifer Copley, Karine Monié, Max Tuttle, Laura Cherrie Beaney

We caught up with Karine Obegi, CEO of OBEGI Home and Mauro Nastri, Global Export Manager of Italian brand Porada, at their collaborative stand in Downtown Design.
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
The fair will run its second edition at JAX District
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Here’s how you can bring both sophistication and style to every room
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
Presenting the winners of 2025 identity Design Awards.
Here are the winners of the identity design awards 2025
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth
The “Red in Progress” installation marks a powerful first step toward the city’s full-scale 2026 edition