A nuanced vision at Natuzzi
Pasquale Junior Natuzzi is their new Creative Director + Stylist.
id sends our warm congratulations and festive wishes to Pasquale Junior Natuzzi, the new Creative Director and Stylist at Natuzzi.
He joined the Natuzzi Group in 2012 as Marketing Program Manager. From March 2016 to July 2017, he served as Global Communication Director and Deputy Creative Director, overseeing the development of Natuzzi’s global brand strategy. In July 2017, he was appointed Chief Marketing & Communications Officer, a position he will continue to hold alongside the new role.
Natuzzi commented: ‘I accepted this new challenge with enthusiasm, a sense of responsibility and a great desire to develop the image of one of the best-known furniture brands in the world. Natuzzi is a brand with sixty years of history and a clear strategy: transformation from a furniture player to a lifestyle brand. The collections, retail store experience, communication, marketing and consumer service must encompass the brand’s vision, since only through a holistic approach can we project the brand towards a modern, distinctive creative language and high experiential value and thus create our community of brand lovers’.
Visit their Dubai showroom on Shaikh Zayed Road in Daubi or call 4 338 0777 for more information.
Read more features here
The Latest
How Eywa’s design execution is both challenging and exceptional
Mihir Sanganee, Chief Strategy Officer and Co-Founder at Designsmith shares the journey behind shaping the interior fitout of this regenerative design project
Design Take: MEI by 4SPACE
Where heritage meets modern design.
The Choreographer of Letters
Taking place at the Bassam Freiha Art Foundation until 25 January 2026, this landmark exhibition features Nja Mahdaoui, one of the most influential figures in Arab modern art
A Home Away from Home
This home, designed by Blush International at the Atlantis The Royal Residences, perfectly balances practicality and beauty
Design Take: China Tang Dubai
Heritage aesthetics redefined through scale, texture, and vision.
Dubai Design Week: A Retrospective
The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.
Highlights of Cairo Design Week 2025
Art, architecture, and culture shaped up this year's Cairo Design Week.
A Modern Haven
Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage
Past Reveals Future
Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire
Sensory Design
Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery
Winner’s Panel with IF Hub
identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.
Building Spaces That Endure
identity hosted a panel in collaboration with GROHE.