DesignNews

A new vision for bath design

Ideal Standard starts their collaboration with Palomba Serafini Associati.

Ludovica Serafini and Roberto Palomba

Ideal Standard announced in December 2018 at the Milan Triennale its collaboration with prominent Italian architects and design studio Palomba Serafini Associati, led by principals Ludovica and Roberto Palomba, former judges for identity magazine’s Design Awards.

The company also declared the creation of a Design Center in Milan, where Ludovica Serafini and Roberto Palomba will work closely together with internal Ideal Standard experts and his own design team to drive Ideal Standard’s overall design philosophy.

Commenting on the new collaboration, Roberto Palomba said: ‘When done right, a well-designed project completely transcends its function and becomes timeless. Some of Ideal Standard’s designs, created by Italian icons such as Ponti and Castiglioni are perfect testimonies to this principle. I am honoured to follow in the footsteps of these Italian Masters and support Ideal Standard’s continued journey to design and develop innovations that will once again redefine not only bathroom design, but design in general’.

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