A new vision for bath design
Ideal Standard starts their collaboration with Palomba Serafini Associati.
Ideal Standard announced in December 2018 at the Milan Triennale its collaboration with prominent Italian architects and design studio Palomba Serafini Associati, led by principals Ludovica and Roberto Palomba, former judges for identity magazine’s Design Awards.
The company also declared the creation of a Design Center in Milan, where Ludovica Serafini and Roberto Palomba will work closely together with internal Ideal Standard experts and his own design team to drive Ideal Standard’s overall design philosophy.
Commenting on the new collaboration, Roberto Palomba said: ‘When done right, a well-designed project completely transcends its function and becomes timeless. Some of Ideal Standard’s designs, created by Italian icons such as Ponti and Castiglioni are perfect testimonies to this principle. I am honoured to follow in the footsteps of these Italian Masters and support Ideal Standard’s continued journey to design and develop innovations that will once again redefine not only bathroom design, but design in general’.
Read more features here.
The Latest
Things to Covet
Here are some stunning, locally designed products that have caught our eye
An Urban Wadi
Designed by Dutch architects Mecanoo, this new museum’s design echoes natural rock formations
Studio 971 Relaunches Its Sheikh Zayed Showroom
The showroom reopens as a refined, contemporary destination celebrating Italian craftsmanship, innovation, and timeless design.
Making Space
This book reclaims the narrative of women in interior design
How Eywa’s design execution is both challenging and exceptional
Mihir Sanganee, Chief Strategy Officer and Co-Founder at Designsmith shares the journey behind shaping the interior fitout of this regenerative design project
Design Take: MEI by 4SPACE
Where heritage meets modern design.
The Choreographer of Letters
Taking place at the Bassam Freiha Art Foundation until 25 January 2026, this landmark exhibition features Nja Mahdaoui, one of the most influential figures in Arab modern art
A Home Away from Home
This home, designed by Blush International at the Atlantis The Royal Residences, perfectly balances practicality and beauty
Design Take: China Tang Dubai
Heritage aesthetics redefined through scale, texture, and vision.
Dubai Design Week: A Retrospective
The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.
Highlights of Cairo Design Week 2025
Art, architecture, and culture shaped up this year's Cairo Design Week.
A Modern Haven
Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage