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LEMA's brand identity evolves with the creative direction of A++ Group
With the 2026 collection, LEMA enters a new phase in its design journey, where the creative direction of A++ Group — the studio led by partners Carlo Colombo and Paolo Colombo — takes tangible shape in the products themselves, contributing to the coherent evolution of the brand’s identity. Rather than marking a departure from the past, this represents a deeper expression of LEMA’s design language: an approach based on balance, quality and furniture designed to accompany everyday life over time.
At the heart of this evolution remains the ‘Feel at Home’ philosophy, which moves beyond a statement of intent to become a tangible experience: a vision of the home as an authentic space shaped around people, their daily rituals and the relationships that evolve over time. Within this perspective, each new piece in the collection contributes to creating a harmonious domestic landscape where comfort, materials and memory come together.
Among the new designs by Carlo Colombo, the Graffetta armchair is a particularly compelling expression of this approach. Essential in form yet rich in character, it features a tubular steel frame that flows through space in one continuous gesture, creating a light, embracing structure that supports the soft volumes of the seat. The result is a refined balance between precision and naturalness, rigorous design and an immediate sense of comfort. Its name refers to the paper clip, an everyday object that has become a symbol of simplicity and ingenuity, capable of connecting what might otherwise remain separate. In the same way, the armchair brings together seemingly contrasting elements — structure and softness, aesthetics and function, lightness and solidity — becoming a discreet yet distinctive presence within the home. A small architectural object designed to create a moment of pause, reflection and wellbeing in the living space.

Grafetta lounge chair

Alongside Graffetta, the 2026 collection expresses this new direction through a series of designs spanning the entire home: from the Aurel sofa, where softness and generous proportions define a new idea of comfort, to the Traverso table, where material innovation and sustainability come together through the use of the innovative Re-Glassing material; from the Masami armchair to the Nobu bed, and from the Modula storage system to the Velo wardrobe, each piece contributes to a seamless design language that connects the living and sleeping areas. Through these projects, LEMA and Carlo Colombo reinforce a vision of contemporary living defined by essential forms, authentic materials and enduring details: design conceived not only to be admired, but to be truly lived.


Aurel Sofa
The new LEMA collection is now available at Studio 971 in Dubai, where visitors can discover the latest designs in a showroom dedicated to contemporary Italian living and exceptional craftsmanship.
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