Brazilian high-end furniture brand – Breton. is set to expand its operations overseas by opening its first international flagship store in Dubai. Covering an impressive 2,300 square meters, the showroom is located in the premium residential district on Al Wasl Road. The inauguration of this flagship will mark the start of Breton’s expansion into markets beyond Brazil.
“We are attentive to significant business opportunities, and that’s why we chose Dubai to host this new challenge,” said André Rivkind, CEO of Breton. “It is very important for the brand to spread its ideals and values internationally, as well as to carry the name of Brazil and national design linked to the quality and sophistication of our products.”
Breton’s local investor, Rohit Prem Khemani, combines Brazilian and Indian heritage with astute business acumen and a rich background in luxury markets, as the founder of prestigious restaurants and hotels. Passionate about innovation, he brings valuable insights to the brand and spearheads the five-year expansion plans across the Middle East, Asia, and North America.
On the design front, the Dubai store is expected to stand out as it is situated in a prestigious location that has undergone a complete renovation, transforming a villa into a multi-level space with ground floor, first floor and the creation of a rooftop, courtyard garden and open outdoor areas, fully equipped to host various events for architects and designers as a place to relax and do business.
In addition, the project’s signature feature, the Glass Gallery – a floating cube of concrete and glass with no visible columns – serves as an eye-catching showcase designed by renowned Brazilian architect Fernanda Marques. Within this striking display, Marques will unveil her latest furniture collection signed for Breton, marking a significant milestone in her illustrious career. Her portfolio includes numerous awards and projects in places such as Malibu, Barbizon, São Paulo, New York, Miami, London and Lisbon.
The flagship will also have a modern and elegant concept highlighting Brazilian characteristics and showcase Breton’s range of products that combine exclusive Brazilian design and curated home décor as an example of sophistication, comfort, and quality.
“Brazilian design is highly appreciated worldwide; our products are well-recognized in the architecture and decor universe for its creativity and expression. Breton’s differentiating factor lies in its original design crafted by prominent and acclaimed names in Brazilian design, and all products can be fully customized ” says Daniel Pegoraro, Director of Product, Style, and Image for the brand.
As a Carbon Negative company committed to the environment, Breton will ensure that the Dubai unit adheres to the sustainability practices followed by its stores in Brazil. This includes waste recycling, following a reverse logistics program for packaging and continuing to honor its partnership with the NGO SOS Mata Atlântica by planting a tree in the Altantic Forest for every order placed at the Breton store in Dubai.
