Zara raises the bar for tech-savvy, eco-friendly shopping
The gigantic flagship store in the Dubai Mall flagship store offers than current fashions.
Encompassing nearly 5,000 meters, Zara welcomes shoppers to experience its new location at the Dubai Mall. Echoing the essence of local fabrics and organic shapes and curves, the new location offers a seamlessly integrated shopping experience.
The store is equipped with the latest technology designed to optimize a customer’s experience, including self-check-out, automated collection points for online orders and a smart fitting-room management system to optimize efficiency. A dedicated area in the kids’ section serves as both a playroom and showroom with a screen built into the floor for interactive gaming. Selective lighting and curved screens add to the ambience while informing customers about Zara’s offerings.
More than merely another store, Zara was built according to stringent green standards. It delivers power and water savings of 20% to 40% respectively compared to conventional stores.
The Latest
MERISE Launches its First Showroom in Dubai
MERISE unveils Its first flagship showroom at Index Tower DIFC with an exclusive launch event
In Tune with Nature
The Al Fanar School designed by Emkaan in Nad Al Sheba, Dubai subconsciously teaches lessons in adaptability
The Art of Curation
We interview Karine Obegi, CEO of OBEGI Home, about the brand’s early beginnings, its evolution into a regional design authority, and what lies ahead
Read ‘New Generations’ – Note from the editor – June 2025
Read identity magazine's June 2025 edition on ISSUU or grab your copy at the newsstands.
Atlas Concorde Releases One Space and Tratto
The brand releases an ecosystem of surfaces, furniture, and design objects that includes an exclusive collection by Piero Lissoni.
Edginess in Shenzhen
This contemporary duplex with glowing accents brings a touch of Paris elegance to one of China’s booming cities
Technogym’s new Artis Luxury line blends style and design
High-performance wellness meets seamless integration of advanced technology, sustainability, and timeless style.
Things to Covet – May 2025
Here are the latest releases that we spotted at Milan Design Week
A Contemporary Sanctuary Rooted in Thai Heritage
The newest Aman hotel in Bangkok offers culture, craft and timeless design
Light as a Design Statement
Lutron’s Alisse Keypads and S-Curve Shades are elevating Middle Eastern interiors with seamless control and sculptural beauty
Optical Delight
Influenced by the geometric formation of crystals, Arctic elegantly captures and refracts light