Copyright © 2025 Motivate Media Group. All rights reserved.
Bold concrete building houses the Tourist Information Office of Bressanone in Italy.
Italian architecture firm MoDusArchitects has presented the recently completed TreeHugger building, which won an international competition in 2016. TreeHugger is the new Tourist Information Office building of the city of Bressanone in Bolzano, Italy.
The eye-catching concrete building is located just outside the historical centre of the Bressanone, adjacent to the famous Bishop’s Palace. TreeHugger is described as “the last episode in a series of ‘architectural homicides’ dating from the 1800s up until the 1970s.”
TreeHugger’s airiness and levity complements the site’s older structures with slender columns, deep loggias and delicate overhangs.
Much of the building is elevated, freeing up the ground level to provide a public space. Visual connections have been made to the Palace and the ancillary Chinese and Japanese pavilions marking its garden’s corners. The exotic, sinuous curves of the pavilions are re-interpreted in TreeHugger, which forms a new gateway for the city.
TreeHugger twists and turns around an existing monumental tree, forming an inseparable connection between nature and edifice. The tree trunk serves as a fulcrum, with five arched spans reaching outwards.
The 9-metre-high walls were cast from one flow to achieve a seamless vertical surface. They formed a ring, into which concrete plates were then poured.
The ground floor of the building houses the public spaces and info booths. It is almost entirely glazed to allow maximum transparency and permeability. The upper floor houses the administrative offices among a sequence of convex surfaces.
TreeHugger sits perfectly within its historical context while serving as a magnet devoted to the sharing of local culture.
Photography: Oskar Da Riz
We interview selected architects and interior designers to talk about balancing permanence and progress across their projects
A conversation with Maryam Raeisi, Managing Director of HMA Living by Al Shamsi
This year’s fair is set to take place between 29 September and 2 October
Daria Zolotova, founder of ARTDOM, discusses the brand’s upcoming first major art forum congress, being held at Riyadh on 11-12 November 2025
A bespoke villa in Dubai Hills Grove designed by XBD Collective blends contemporary elegance with high-end craftsmanship
Arch Home Interiors has crafted a boutique Pilates studio in Dubai Design District, creating an environment where movement meets self-care
Henrique Dias, Principal and Middle East Hospitality Design Director for DLR Group, shares the firm’s growth journey in the region
Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands
Five prominent designers have been selected to judge this year's milestone 11th annual identity Design Awards
In honour of Emirati Women’s Day, we celebrate the visionary Emirati women in the industry that are pushing boundaries
Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture
A Collection Where Flow Meets Form