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Objects to add a unique sense of playfulness and personality to your space
1. Deneb by Guch Design
Deneb evokes the perfection of seashells and the divine proportion, merging nature and sacred geometry in its design. Each curve invites contemplation, creating a space where the timeless beauty of the sea comes to life, offering serenity and balance with every use.

2. Stone rug by Illulian
Designed by Japanese designer Naoto Fukasawa, the Stone rug draws inspiration from the arrangement of stones – whether randomly stacked or carefully placed. Reflecting the dual craftsmanship of nature and artisans, the rug features irregular geometries and soft tones contrasted by darker joints, evoking the look of a paved road.

3. 70s Ceramics at HK Living
Add a touch of retro to your contemporary space with a selection of sustainably sourced and playful ceramics. These wide range of ceramics have become true collectables – and from floor jugs to butter dishes, there’s a wide selection to jazz up your home. Available at Urban Nest.

4. Islas by Draw Studio for NEUTRA
This table has a sharp, light top, characterised by fluid curves and taut arches, which contrast with a monolithic base made of solid marble and expertly handcrafted metal wedges. Proposed in a high-quality Cipollino misto marble version and metal legs with a hand-polished and burnished brass finish, Isla can be customised on request with different marble variants, thus adapting to specific stylistic and design requirements.

5. Anemos by Pedrali
Anemos is the new table designed by Pio & Tito Toso, characterised by simple and architectural shapes designed to enhance the materiality of concrete, giving it a new expressive style. A versatile, universal table that perfectly fits indoor and outdoor environments, its distinctive feature is the base, composed of two separate concrete shells secured to the top. Like a structural membrane, these elements free themselves from their image of intrinsic weight and, through a double curvature, take on a flexible and sinuous shape.

The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.
Art, architecture, and culture shaped up this year's Cairo Design Week.
Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage
Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire
Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery
identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.
identity hosted a panel in collaboration with GROHE.
Capturing a moment of natural order, Asterite gathers elemental fragments into a grounded formation.
The Dubai-based design house opens its new showroom at the Kia building in Al Quoz.
Inside the philosophy, collaboration, and vision behind the Equestrian Library and Saddle Workshop.
Mario Tsai takes us behind the making of his iconic piece – the Pagoda
Between raw stone and responsive light, Riyadh steps into a space shaped by memory and momentum.