Copyright © 2025 Motivate Media Group. All rights reserved.
The New Istanbul Airport will host the ATC Tower designed by Pininfarina + AECOM.
The New Istanbul Airport (INA), designed to become the largest new airport in terms of annual passenger capacity has been inaugurated. The structure will initially be able to accommodate up to 90 million passengers a year. It will rise in the European part of the city, at 35 kilometers from the centre on a site near the Black Sea. Subsequently, the airport is expected to expand reaching the final capacity of 200 million passengers per year.
The architecture is embellished by the Air Traffic Control Tower, which won the won the prestigious International Architecture Award 2016, was designed by Pininfarina and AECOM. The 360° view of the air traffic controllers is guaranteed through a glazing designed to optimize irradiation and acoustic comfort.

The tower, flagship of the structure, is in fact inspired by the tulip, for many centuries a symbol of Istanbul and an important cultural reference in Turkish history. The shapes of this flower have been redesigned and reinterpreted through Pininfarina’s identity, based on its profound knowledge in automotive design, wind tunnel modelling and on the strong influence inherited from aerodynamic shapes used in aeronautical design.
The elliptical shape of the tower seems to be sculpted by the wind and influences all aspects of the form and geometry of the technical building below. The references to the local architecture are again found inside the structure: the central atrium, for example, has a bespoke skylight, typical of Turkish historic buildings, realized to fill the spaces through a bright mosaic light.
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
The fair will run its second edition at JAX District
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Here’s how you can bring both sophistication and style to every room
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
Presenting the winners of 2025 identity Design Awards.
Here are the winners of the identity design awards 2025
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth
The “Red in Progress” installation marks a powerful first step toward the city’s full-scale 2026 edition
A conversation on passion, timeless design, and bringing Italian craftsmanship to the world