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SUPERDESIGN SHOW at SuperStudio

“Less Fair, More Museum” at Milan Design Week is not to be missed.

With a SuperStudio theme of Innovation & Tradition, this year’s SuperDesign Show celebrates contradictions. At the Superstudio Piu in the Central pavilion, white and black paths resemble city streets while reflecting on interdependence and community, a Yin and Yang philosophy also evoked by some exhibitors in the different areas.

Big Brands Build the Future

The exciting future in design as seen by major international forces, including LG Electronics and Dassault Systemes is showcased in this segment of the SuperDesign Show. Projects by the finalists for the seventh Lexus Design Award give a glimpse into what is yet to come.

LG electronics by Foster + Partner

Superhotel

With an international, yet distinctly Italian flair, this special project mixes specially-made handicraft and industrial products from a Who’s Who list of designers.

Innovative Materials and Smart Cities

In addition to three projects: Smart City, Materials Village and The Beautiful Side of Design, an event-exhibition, Smart City: People, Technology & Materials (March 13-14, 2019) will include workshops, conferences and debates.

A Pinnacle of Reflections by Matteo Thun & Partners

National and Transnational Pavilions

Intriguing special exhibitions from the Korea Craft & Design Foundation, Indonesian Contemporary Art and Design by Artura and Worth Partnership Project are not to be missed.

Contamination Between Art and Design

Thought-provoking exhibitions ranging from Normann Copenhagen’s professional furniture to intriguing Toys by Flavio Lucchini and the Modernism exhibition by the Ukrainian Prostir 86, provide additional inspiration.

Normann Copenhagen

Japan Loves Superstudio

INAX, the centennial Japanese sanitary brand reveals its new identity in it’s The Rituals of Water exhibition, among other important displays.

AND MUCH, MUCH MORE..

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