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SUPERDESIGN SHOW at SuperStudio

“Less Fair, More Museum” at Milan Design Week is not to be missed.

With a SuperStudio theme of Innovation & Tradition, this year’s SuperDesign Show celebrates contradictions. At the Superstudio Piu in the Central pavilion, white and black paths resemble city streets while reflecting on interdependence and community, a Yin and Yang philosophy also evoked by some exhibitors in the different areas.

Big Brands Build the Future

The exciting future in design as seen by major international forces, including LG Electronics and Dassault Systemes is showcased in this segment of the SuperDesign Show. Projects by the finalists for the seventh Lexus Design Award give a glimpse into what is yet to come.

LG electronics by Foster + Partner

Superhotel

With an international, yet distinctly Italian flair, this special project mixes specially-made handicraft and industrial products from a Who’s Who list of designers.

Innovative Materials and Smart Cities

In addition to three projects: Smart City, Materials Village and The Beautiful Side of Design, an event-exhibition, Smart City: People, Technology & Materials (March 13-14, 2019) will include workshops, conferences and debates.

A Pinnacle of Reflections by Matteo Thun & Partners

National and Transnational Pavilions

Intriguing special exhibitions from the Korea Craft & Design Foundation, Indonesian Contemporary Art and Design by Artura and Worth Partnership Project are not to be missed.

Contamination Between Art and Design

Thought-provoking exhibitions ranging from Normann Copenhagen’s professional furniture to intriguing Toys by Flavio Lucchini and the Modernism exhibition by the Ukrainian Prostir 86, provide additional inspiration.

Normann Copenhagen

Japan Loves Superstudio

INAX, the centennial Japanese sanitary brand reveals its new identity in it’s The Rituals of Water exhibition, among other important displays.

AND MUCH, MUCH MORE..

The Latest

Heritage Reimagined

Designlab Experience turns iconic spaces into living narratives of Emirati culture, luxury, and craftsmanship.

Nakhla by Nada Debs

Nakhla symbolises resilience, prosperity and a deep connection to the land

Wave: The New Mediterranean Haven in Dubai

IDST’s design invites exploration with a thoughtful blend of artisanal craftsmanship and contemporary style.

The Chedi Wadi Safar

Bjarke Ingels Group (BIG) and KCA International are collaborating to launch this new hotel

A New Era of Early Learning

Roar crafts the PIF Daycare Centre in Riyadh with a calming, sensory-rich environment where design, nature and childhood development come together.

When Art Meets Light

Brush and Switch by Sans Souci bend light in unexpected ways

The Importance of Community-Driven Design

We speak to Joanna Varettas, Senior Associate Designer at TGP International on the story of Seed & Bloom – a café designed to nurture connection and community engagement

Finasi at Downtown Design 2025

Finasi x ROAR presents – Made in UAE

For this year's Downtown Design, Finasi and Pallavi Dean will unveil a bold new installation that speaks the language of material honesty, exceptional craftsmanship, visionary design, and local identity.

A Lesson in Restraint

This Palm Jumeirah home proves that luxury can be achieved with intention, rather than scale

Vote for your favourite projects at the identity Design Awards 2025

You can now choose your favourite project from the identity Design Awards 2025 shortlist

identity Design Awards 2025 shortlist: Interior Design

The shortlist is revealed for the interior design categories