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SUPERDESIGN SHOW at SuperStudio

“Less Fair, More Museum” at Milan Design Week is not to be missed.

With a SuperStudio theme of Innovation & Tradition, this year’s SuperDesign Show celebrates contradictions. At the Superstudio Piu in the Central pavilion, white and black paths resemble city streets while reflecting on interdependence and community, a Yin and Yang philosophy also evoked by some exhibitors in the different areas.

Big Brands Build the Future

The exciting future in design as seen by major international forces, including LG Electronics and Dassault Systemes is showcased in this segment of the SuperDesign Show. Projects by the finalists for the seventh Lexus Design Award give a glimpse into what is yet to come.

LG electronics by Foster + Partner

Superhotel

With an international, yet distinctly Italian flair, this special project mixes specially-made handicraft and industrial products from a Who’s Who list of designers.

Innovative Materials and Smart Cities

In addition to three projects: Smart City, Materials Village and The Beautiful Side of Design, an event-exhibition, Smart City: People, Technology & Materials (March 13-14, 2019) will include workshops, conferences and debates.

A Pinnacle of Reflections by Matteo Thun & Partners

National and Transnational Pavilions

Intriguing special exhibitions from the Korea Craft & Design Foundation, Indonesian Contemporary Art and Design by Artura and Worth Partnership Project are not to be missed.

Contamination Between Art and Design

Thought-provoking exhibitions ranging from Normann Copenhagen’s professional furniture to intriguing Toys by Flavio Lucchini and the Modernism exhibition by the Ukrainian Prostir 86, provide additional inspiration.

Normann Copenhagen

Japan Loves Superstudio

INAX, the centennial Japanese sanitary brand reveals its new identity in it’s The Rituals of Water exhibition, among other important displays.

AND MUCH, MUCH MORE..

The Latest

Dubai Design Week: A Retrospective

The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.

Highlights of Cairo Design Week 2025

Art, architecture, and culture shaped up this year's Cairo Design Week.

A Modern Haven

Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage

Past Reveals Future

Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire

Sensory Design

Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery

Winners panel if hub

Winner’s Panel with IF Hub

identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.

Building Spaces That Endure

identity hosted a panel in collaboration with GROHE.

Asterite by Roula Salamoun

Capturing a moment of natural order, Asterite gathers elemental fragments into a grounded formation.

Maison Aimée Opens Its New Flagship Showroom

The Dubai-based design house opens its new showroom at the Kia building in Al Quoz.

Crafting Heritage: David and Nicolas on Abu Dhabi’s Equestrian Spaces

Inside the philosophy, collaboration, and vision behind the Equestrian Library and Saddle Workshop.

Contemporary Sensibilities, Historical Context

Mario Tsai takes us behind the making of his iconic piece – the Pagoda

Nebras Aljoaib Unveils a Passage Between Light and Stone

Between raw stone and responsive light, Riyadh steps into a space shaped by memory and momentum.