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“Less Fair, More Museum” at Milan Design Week is not to be missed.
With a SuperStudio theme of Innovation & Tradition, this year’s SuperDesign Show celebrates contradictions. At the Superstudio Piu in the Central pavilion, white and black paths resemble city streets while reflecting on interdependence and community, a Yin and Yang philosophy also evoked by some exhibitors in the different areas.
Big Brands Build the Future
The exciting future in design as seen by major international forces, including LG Electronics and Dassault Systemes is showcased in this segment of the SuperDesign Show. Projects by the finalists for the seventh Lexus Design Award give a glimpse into what is yet to come.

LG electronics by Foster + Partner
Superhotel
With an international, yet distinctly Italian flair, this special project mixes specially-made handicraft and industrial products from a Who’s Who list of designers.
Innovative Materials and Smart Cities
In addition to three projects: Smart City, Materials Village and The Beautiful Side of Design, an event-exhibition, Smart City: People, Technology & Materials (March 13-14, 2019) will include workshops, conferences and debates.

A Pinnacle of Reflections by Matteo Thun & Partners
National and Transnational Pavilions
Intriguing special exhibitions from the Korea Craft & Design Foundation, Indonesian Contemporary Art and Design by Artura and Worth Partnership Project are not to be missed.
Contamination Between Art and Design
Thought-provoking exhibitions ranging from Normann Copenhagen’s professional furniture to intriguing Toys by Flavio Lucchini and the Modernism exhibition by the Ukrainian Prostir 86, provide additional inspiration.

Normann Copenhagen
Japan Loves Superstudio
INAX, the centennial Japanese sanitary brand reveals its new identity in it’s The Rituals of Water exhibition, among other important displays.

AND MUCH, MUCH MORE..
The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.
Art, architecture, and culture shaped up this year's Cairo Design Week.
Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage
Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire
Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery
identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.
identity hosted a panel in collaboration with GROHE.
Capturing a moment of natural order, Asterite gathers elemental fragments into a grounded formation.
The Dubai-based design house opens its new showroom at the Kia building in Al Quoz.
Inside the philosophy, collaboration, and vision behind the Equestrian Library and Saddle Workshop.
Mario Tsai takes us behind the making of his iconic piece – the Pagoda
Between raw stone and responsive light, Riyadh steps into a space shaped by memory and momentum.