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Saudi Arabia unveils EXPO 2020 pavilion

The distinctive pavilion opens like a window into the future.

The Kingdom of Saudi Arabia unveiled the design of its pavilion for Expo 2020 Dubai. Symbolizing the nation’s welcoming character, the richness of its history and culture and its energetic and creative people, the pavilion will give visitors an immersive experience of the Kingdom’s transformation and its role in shaping the world’s future.

A path will lead visitors through displays that highlight the country’s openness and its desire to build links and collaborate with other countries to create a better future for everyone.

“This extraordinary and innovative design perfectly captures the determination of the Kingdom to fulfill its promise of being an ambitious nation while conveying a message of dynamism and partnership with the world,” said His Excellency Minister Mohammed Al-Tuwaijri, Ministry of Economy and Planning and Chairman of the Supervisory Committee for The Kingdom of Saudi Arabia’s participation in Expo 2020 Dubai.

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