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Our cover features Gaggenau, a brand that embodies design for the truly discerning.
Luxury is such a curious word, both magnetic and elusive. Increasingly, it resists definition beyond ‘a feeling’. Many designers shy away from the term, yet its allure is undeniable. With countless brands labelling themselves as ‘luxury’, has the word begun to lose its meaning? Today, the conversation often circles around exclusivity and being ‘in the know’. But in a world of relentless microtrends, I can’t help but ask: if we are always chasing the next thing, where is the luxury in that?
To me, luxury in design lies not in scarcity but in discernment – the ability to choose what truly matters and a reflection of freedom of thought. And perhaps more importantly, to say “No” without worrying about it. It is the freedom to think independently, underpinned by consistency and rigorous discipline.
This issue reflects that perspective. Our cover features Gaggenau, a brand that embodies design for the truly discerning. With gravitas born of relentless innovation, Gaggenau continues to define form-meets-function at its very best.
In this issue, we also journey through homes in Dubai and beyond, where we examine the many interpretations of luxury in residential design. Our Design Focus highlights the small yet impactful details that infuse personality into your living spaces. As Downtown Design approaches, we bring you an exclusive preview of what promises to be its most exciting edition yet.
We are also counting down to the identity Design Awards, and we’re thrilled to announce that this year’s shortlist will be revealed in mid-October at our exclusive shortlist party, in collaboration with Casamia. Each year, the creativity, dedication and passion reflected in the submissions leave us truly inspired. You’ve asked, and we’ve listened: in the spirit of transparency, we’re also introducing something new this year. Feedback on submissions will be shared, to help elevate future submissions and foster an even stronger sense of community within the industry.
Table and seat reservations for the gala night on 20 November are now open via Platinum List. Make sure that you secure your spots for what promises to be an unforgettable evening.
Until then, my best wishes to all. See you soon!
Our cover features Gaggenau, a brand that embodies design for the truly discerning.
Sarita Handa and Kristina Zanic Consultants announce the launch of DEEBAJ, a special-edition textile collection that reinterprets the rich cultural heritage of Saudi Arabia through the artistry of Indian craftsmanship.
Inspired by the philosophy of GABA tea, fermented without air or light, Studio Meshary AlNassar translated this concept into an interior that is hidden, intimate, and layered with sensory detail.
ClayArk opens an expanded showroom showcasing their expansion into sanitary ware
California sunshine and French country charm meet in this 510-square metre house with a dream pool cabana and peaceful garden
Nature-inspired meets future-ready for these sustainable pieces
In the heart of Cairo, an old lecture hall at Ain Shams University turns into a theatre
In Dubai’s ever-evolving real estate landscape, this approach has earned Vedra a reputation for integrity and attention to detail
Designsmith is bringing two award-winning residences to life by ISTO
In an exclusive collaboration with Flokk, the brand continues to raise the bar for healthy and sustainable workplace design
The V Penthouse by Badie Architects is a bold exploration of materiality and spatial harmony
Transformative design experiences were highlighted through curated collections from Kohler, KALLISTA, and Kohler x Studio McGee along with panel discussions on wellness, design, and sustainability.