Copyright © 2025 Motivate Media Group. All rights reserved.
Read identity's December 2022 issue on ISSUU or grab your copy
What better way to end the year than with the most important event in our calendar: the identity Design Awards. It was my third year working on the event – though definitely not my third time working on industry awards – but with every year it becomes increasingly more evident that a strong shift has taken place in the way spaces are being designed in the region.
Upon joining the magazine, I wanted to ensure that we give equal attention to all areas of the Middle East and North Africa, and I am proud to say that this mission has been reflected in the diversity of our entries, with projects coming in from as close to home as the UAE to as far away as Egypt, Turkey, Palestine, Iraq, Iran and Lebanon, as well as the wider Gulf region.

We saw large-scale iconic buildings that the GCC has become famed for and synonymous with, but also an entirely new design and architectural language that is reflective of an alternative way of thinking about our urban and interior spaces. These are a response to an evolution of values, aesthetic tastes and a maturing design market that, while not denying its global influences, is creating a language of its own.

I think the time has come for us to refuse to be pigeonholed into a singular style of design and architecture, and to stand firmly and proudly with the many perspectives that are being showcased across the region.

A jury member from the identity Design Awards – curator and design expert Aric Chen – made a similar statement. He said, “Over the years I have been fortunate to spend some time throughout the Middle East and in that time it has been very remarkable to see how the design scene across the region has really grown – not just in quantity but also [in] quality and sophistication.
“The region’s explosive growth in recent years has produced not just a lot of big, complex projects and briefs but also the design skills to tackle them. At the same time, what I’ve really noticed is [that] the entries are smaller with a lighter touch that embeds these building spaces with meaning, and that’s been really fantastic to see.”

I couldn’t agree more with Aric and hope to see even further development, confidence and interesting designs being implemented across our cities.
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Here’s how you can bring both sophistication and style to every room
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
Presenting the winners of 2025 identity Design Awards.
Here are the winners of the identity design awards 2025
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth
The “Red in Progress” installation marks a powerful first step toward the city’s full-scale 2026 edition
A conversation on passion, timeless design, and bringing Italian craftsmanship to the world
In a city where design dreams often come with long lead times, Caspaiou brings a refreshing difference – luxury, curated and available now
Here’s what awaits at the OBEGI Home showcase at Dubai Design Week
Conceived by Carlo Colombo, these bespoke residences will be located on the Palm Jumeirah