Read ‘Craft Meets Culture’ – Note from the editor – April 2025
This month, we celebrate the intersection of craft and culture, a theme that resonates throughout the issue
Our cover story, created in collaboration with Casamia, spotlights Edra’s iconic Pack sofa, taking a playful approach by placing it in an unexpected setting that resonates culturally. A serendipitous meeting with Studio d04 led us to the Jebel Ali Racing Course (JARC) – a beloved Dubai landmark rich in equestrian history. The studio shared with us how it had been involved in the redesign of the saddling boxes and private deck at the iconic location which then provided the setting for the sofa. This venue, a pillar of the UAE’s racing heritage since 1990, felt like a natural home for a piece as avant-garde as Pack. The result was a striking visual narrative that reimagines how contemporary design can engage with history and place.
In the cover feature, we explore what makes the Pack sofa so compelling, from Edra’s fearless design approach to insights from Kader Mithani, Founder and CEO of Casamia, alongside leading designers who share how they would style the piece in different settings.
We also examine the dialogue between contemporary design and cultural narratives through an in-depth conversation with three multi-disciplinary designers, each of whom offers a unique perspective on their creative practices. Design Focus takes an in-depth look at homes and living spaces and how you can enhance them, highlighting some of the latest product releases on the market. We also take you inside some truly exceptional residences, from a duplex at The Lana Residences in Dubai to a striking home on Jumeirah Bay Island, as well as breathtaking properties in Canada and Brazil.
The excitement around this year’s Salone del Mobile.Milano is palpable, and we’re excited to present our guide to the fair, as well as Fuorisalone and Euroluce. This year, identity will bring together several industry experts from the GCC at a panel at the fair on 11 April, where we will delve into the world of hyper-personalisation and modularity.
See you at the fair!
The Latest
On Building to Last
We interview selected architects and interior designers to talk about balancing permanence and progress across their projects
The Culture of Quality
A conversation with Maryam Raeisi, Managing Director of HMA Living by Al Shamsi
What to expect at Feria Habitat Valencia
This year’s fair is set to take place between 29 September and 2 October
ARTDOM Expands to the Middle East
Daria Zolotova, founder of ARTDOM, discusses the brand’s upcoming first major art forum congress, being held at Riyadh on 11-12 November 2025
A Perfect Balance
A bespoke villa in Dubai Hills Grove designed by XBD Collective blends contemporary elegance with high-end craftsmanship
Soulful Sanctuary
Arch Home Interiors has crafted a boutique Pilates studio in Dubai Design District, creating an environment where movement meets self-care
Global Outlook, Local Presence
Henrique Dias, Principal and Middle East Hospitality Design Director for DLR Group, shares the firm’s growth journey in the region
Read ‘Greener Perspectives’ – Note from the editor – September 2025
Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands
Meet the judges for the identity Design Awards 2025
Five prominent designers have been selected to judge this year's milestone 11th annual identity Design Awards
Here are 14 Emirati women we admire in the design and creative industry
In honour of Emirati Women’s Day, we celebrate the visionary Emirati women in the industry that are pushing boundaries
A Spanish Revival Reimagined in the Hollywood Hills
Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture
TREDEX x Karim Rashid Introduce KASKADE
A Collection Where Flow Meets Form