Close

Perennials Introduces the Groundwork Collection

The company’s new hand-tufted rugs combine traditional craftsmanship and modern needs

Perennials Fabrics and Rugs, renowned for its luxury performance textiles, rugs and accessories, has introduced the Groundwork collection – a new line of hand-tufted rugs. The launch marks a significant expansion of Perennials’ offerings, combining traditional craftsmanship with modern design needs. The Groundwork collection is crafted in the brand’s award-winning facility in India and showcases the skill of artisans, who use tufting guns to create intricate designs. These rugs are made with a rigid backing, ensuring they can be installed easily across various settings, from wall-to-wall carpeting to yachts and commercial spaces.

Featuring four unique textures and nine border options, the Groundwork collection allows designers to choose from over 8000 colour poms, enabling each rug to be customised to meet specific aesthetic and functional requirements. Corbin Perkins, Product Development Manager at Perennials Rugs, explains, “This collection allows us to engage in projects we’ve previously had to pass on, like complex stair projects and wall-to-wall installations. Groundwork offers an accessible entry point for designers who aspire to use Perennials rugs but may have had budget constraints. It also complements our hand-knotted rugs, providing versatile options for various design needs.”

Perennials’ hand-tufted rugs are woven from 100% solution-dyed acrylic yarn, making them resistant to fading, mildew and UV damage. This durability ensures they can stand up to everyday use while maintaining their beauty, making them suitable for both indoor and outdoor applications. With the Groundwork collection, Perennials continues to blend the look and feel of high-quality, natural materials with the performance of advanced acrylic fibre technology, offering lasting elegance and functionality through every piece.

The Latest

On Building to Last

We interview selected architects and interior designers to talk about balancing permanence and progress across their projects

The Culture of Quality

A conversation with Maryam Raeisi, Managing Director of HMA Living by Al Shamsi

What to expect at Feria Habitat Valencia

This year’s fair is set to take place between 29 September and 2 October

ARTDOM Expands to the Middle East

Daria Zolotova, founder of ARTDOM, discusses the brand’s upcoming first major art forum congress, being held at Riyadh on 11-12 November 2025

A Perfect Balance

A bespoke villa in Dubai Hills Grove designed by XBD Collective blends contemporary elegance with high-end craftsmanship

Soulful Sanctuary

Arch Home Interiors has crafted a boutique Pilates studio in Dubai Design District, creating an environment where movement meets self-care

Global Outlook, Local Presence

Henrique Dias, Principal and Middle East Hospitality Design Director for DLR Group, shares the firm’s growth journey in the region

Read ‘Greener Perspectives’ – Note from the editor – September 2025

Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands

identity Design Awards 2025 jury

Meet the judges for the identity Design Awards 2025

Five prominent designers have been selected to judge this year's milestone 11th annual identity Design Awards

Here are 14 Emirati women we admire in the design and creative industry

In honour of Emirati Women’s Day, we celebrate the visionary Emirati women in the industry that are pushing boundaries

Casa Cazaux

A Spanish Revival Reimagined in the Hollywood Hills

Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture

Kaskade by Karim Rashid for TREDEX Sara Group

TREDEX x Karim Rashid Introduce KASKADE

A Collection Where Flow Meets Form