Copyright © 2025 Motivate Media Group. All rights reserved.
Design and architecture firms can now apply for a grant to support their businesses
Motivate Media Group is offering US$1 Million to support UAE SMEs as a response to the current challenges posed by the COVID-19 pandemic.
As identity‘s parent company, the grant is open to small and medium-sized design and architecture companies who are looking for free marketing and advertising support.
The initiative is part of Dubai’s Department of Economic Development (DED), launched in the run-up to the UAE’s 50th Anniversary, to provide US$1 Million in free advertising and marketing support to homegrown UAE SMEs.
Motivate Media Group’s overall budget is set up in partnership with Sharjah Entrepreneurship Center (Sheraa).
The Dubai based, leading multi-platform content producer, understands the challenges the current pandemic poses for small and medium enterprises and will provide up to $50,000 of free advertising each to 20 UAE SMEs in order to help strengthen their businesses and see them prosper into 2021 – a major milestone for the UAE.
The chosen SMEs will have access to print, digital, marketing and editorial support, from Motivate brands such as Gulf Business, What’s On, Emirates Woman and Identity. Motivate will guide SMEs on best practices, helping them target relevant audiences to ensure that campaigns deliver optimal results.
Ian Fairservice, managing partner of Motivate Media Group, said: “We are celebrating the UAE’s success by helping others achieve their business goals. This is an incredibly hard time for all businesses, especially SMEs, and we have one of the largest media portfolios to help businesses across the UAE.”
The DED-approved programme allows businesses to nominate themselves for consideration.
Motivate Media Group are appointing an expert panel who are looking for companies with potential to not just survive during this difficult period but with a plan to thrive in 2021 and beyond. The SMEs must convince the panel that they will benefit from the significant marketing support and show how their business will continue to grow and contribute to the UAE.
Applications are open to all homegrown UAE businesses, the selected SMEs will have access to up to US$50,000 each in free advertising and comprehensive advice on how to deliver an engaging, multi-media marketing campaign.
Visit MotivateMedia.com/SMERevival for more information.
Designlab Experience turns iconic spaces into living narratives of Emirati culture, luxury, and craftsmanship.
Nakhla symbolises resilience, prosperity and a deep connection to the land
IDST’s design invites exploration with a thoughtful blend of artisanal craftsmanship and contemporary style.
Bjarke Ingels Group (BIG) and KCA International are collaborating to launch this new hotel
Roar crafts the PIF Daycare Centre in Riyadh with a calming, sensory-rich environment where design, nature and childhood development come together.
Brush and Switch by Sans Souci bend light in unexpected ways
We speak to Joanna Varettas, Senior Associate Designer at TGP International on the story of Seed & Bloom – a café designed to nurture connection and community engagement
For this year's Downtown Design, Finasi and Pallavi Dean will unveil a bold new installation that speaks the language of material honesty, exceptional craftsmanship, visionary design, and local identity.
This Palm Jumeirah home proves that luxury can be achieved with intention, rather than scale
Here are snippets from the evening.
You can now choose your favourite project from the identity Design Awards 2025 shortlist
The shortlist is revealed for the interior design categories