In collaboration with its long-time partner, Al Tayer Insignia, the Italian furniture brand Minotti has recently opened its new flagship store in the Jumeirah district.
The store spans approximately 900 square meters over two levels, showcasing the brand’s refined aesthetic. The architecture of the villa inspired the interior design. Conceptualised and designed by the in-house creative department Minotti Studio, the space seamlessly blends the original features of the building with the distinctive stylistic language of the brand.
From the moment visitors arrive, a grand portal frames the entrance, leading to a spacious, light-filled lobby that exudes a sense of openness. The open-plan layout invites exploration, with distinct zones featuring striking design elements such as bold steel columns, a chestnut-hued lacquered fireplace, and an enchanting winter garden. The thoughtful design results in a captivating exhibition journey, where to experience the Minotti collection in a dynamic way, moving through living, lounge, and dining area settings.
A carefully curated mix of refined colours, textures, and materials elevates the aesthetic of the space as well as the design of the iconic and latest furniture of the brand. Moka-coloured oak panels contrast beautifully with Iranian silver travertine, steel with satin, in addition to reflective chrome finishes and concrete, add texture and depth to the whole atmosphere.
While the ground floor introduces an original interpretation of the Minotti lifestyle, the first floor evokes the intimate feel of a residential space. This level also features a meeting room, two private spaces for interior design development, and an area dedicated to outdoor living.
Minotti’s new location and showroom offers both an immersive and engaging experience for both design enthusiasts and professionals.
All images are supplied.
