Copyright © 2025 Motivate Media Group. All rights reserved.
The fully electric EQC responds to consumer demands for sustainable and well-designed vehicles
Sponsored: The Mercedes-Benz EQC represents a bold leap forward in sustainable mobility coupled with progressive luxury.
The design behind the EQC speaks the language of the dynamic and future-facing attitudes and behaviours of the 21st century consumer, where individual driver demands exceed basic necessities offered by practical transport solutions.

Embodying modernity in both style and function, the EQC is the peak of electric mobility combined with the practicality of an urban SUV and the sleekness of a sports car; creating a modern electric car that is at the forefront of Mercedes-Benz’s pioneering all-electric EQ range. The electric vehicle aims to merge the traditions of performance, excellence and luxury with sustainability and technological innovation.
In addition to its all-electric functionality, the EQC’s ‘green’ credentials extend to the use of recycled plastic and renewable raw materials in both its design and construction.
With almost 100 sustainable components used throughout the car, such as hemp, rubber and paper, the EQC showcases how positive, responsible and practical applications of materials can be derived from reusable sources.
The textile seats are made from 100% recycled PET bottles, with roughly 12 used per seat cover. This is combined with the very latest and most sophisticated materials that boast a luxurious character, synonymous with the brand.

The EQC marks a turning point in Mercedes-Benz design through a renewed dedication in pioneering mobility. Elements that were once separate, such as the headlamps and the radiator grille, are now brought together in a fascinating black panel design.
Standard-fit MULTIBEAM LED headlamps emphasise the high-tech look and feel with energetic blue trim lines and an EQC-specific lighting design.
An AMG Line exterior furthers the dynamism of the car, while a twin-blade design on the radiator grille injects a sporty edge.
Inside, the fully digital instrument and media display each have a screen diagonal of 26cm. Together they form a widescreen cockpit beneath an attractive glass panel for a distinctively sophisticated appearance.

Essential driving information is shown in high resolution and colour, augmented by elaborate animations, which can be positioned as required and operated intuitively by touch or voice control.
The AMG Line adds to the electro-aesthetics of the interior, with a flattened bottom steering wheel and perforated leather as well as AMG-specific upholstery.

The advantages of all-electric motoring continue with Mercedes-Benz’s range of EQ models, and the EQC, is currently leading the way towards a bright future of advanced, sustainable and desirable transport.
To learn more, visit: https://www.dubai.mercedes-benz-mena.com/en/passengercars/mercedes-benz-cars/models/eqc/explore.html
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
The fair will run its second edition at JAX District
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Here’s how you can bring both sophistication and style to every room
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
Presenting the winners of 2025 identity Design Awards.
Here are the winners of the identity design awards 2025
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth
The “Red in Progress” installation marks a powerful first step toward the city’s full-scale 2026 edition
A conversation on passion, timeless design, and bringing Italian craftsmanship to the world