fbpx
Close

Konstanin Gricic designs affordable, fully recyclable chair for Magis

The eco-friendly material is obtained from the waste generated by Magis’ own furniture production

German industrial designer Konstantin Gricic and Italian furniture brand Magis have developed an affordable, versatile and more importantly, sustainable chair, that is made entirely from recycled polypropylene. The eco-friendly material is obtained from the waste generated by Magis’ own furniture production and from that of the local car industry. The contemporary monobloc Bell Chair is created using a patented plastic material that can be 100% recycled after use, forming an almost closed material cycle and promoting a circular economy.

“Our aim was to develop a high-quality chair with the bare minimum of material,” explains Gricic. “The target was important to us for ecological reasons, but also from a commercial point of view.”

Konnstantin Grcic, Bell Chair. Berlin Mai 2020

The chair weighs just 2.7 kilogrammes, making it almost one-and-half-kilos lighter than an average plastic chair due to its minimal use of material, which causes less energy consumption during production. This is due to the ingenious shell shape of the chair which features a bulbous geometry that is not only structurally strong, but is also comfortable and visually appealing.

Gricic says the development of the Bell Chair triggered discussions about Magis’ position on sustainability and using it as a a model for future strategies.

“The project started with the hypothesis that we could develop a chair that would sell to the public for just €65 (approximately AED284).

This figure conditioned everything: from the technology and type of material we used, right down to the exact amount and weight of material per chair, its cycle time in production and logistical footprint,” Gricic shares. “We wanted the Bell Chair to be affordable to everyone.”

Gricic adds that the market is in need of chairs that are both affordable and versatile. Many of the products available today tend to be either cheap or too exclusive.

“I hope that the story of Bell will herald a shift in the consciousness of the industry. Our project shows that you can do things a little differently. In this sense, the project sets an example for a new approach,” he says.

The chair is available in three colours: Sunrise, High Noon and Midnight.

Magis is available in the UAE by Superstudio

The Latest

Cleft House

Designed by TAEP/AAP, this home in Abdullah Al-Salem, Kuwait emerges as a refined architectural response to its surroundings

Design on the Fast Track

Agata Kurzela Studio completes an F1 lounge that blends Emirati hospitality and contemporary design, set against the high-octane drama of Formula 1 in Abu Dhabi

Era Wellness Kuwait |Saccal Design House

Saccal Design House Shapes Fitness Spaces in Kuwait

Saccal Design House completes two distinct wellness projects in Kuwait

MERISE

MERISE Launches its First Showroom in Dubai

MERISE unveils Its first flagship showroom at Index Tower DIFC with an exclusive launch event

In Tune with Nature

The Al Fanar School designed by Emkaan in Nad Al Sheba, Dubai subconsciously teaches lessons in adaptability

The Art of Curation

We interview Karine Obegi, CEO of OBEGI Home, about the brand’s early beginnings, its evolution into a regional design authority, and what lies ahead

Read ‘New Generations’ – Note from the editor – June 2025

Read identity magazine's June 2025 edition on ISSUU or grab your copy at the newsstands.

Atlas Concorde

Atlas Concorde Releases One Space and Tratto

The brand releases an ecosystem of surfaces, furniture, and design objects that includes an exclusive collection by Piero Lissoni.

Edginess in Shenzhen

This contemporary duplex with glowing accents brings a touch of Paris elegance to one of China’s booming cities

Technogym Artis

Technogym’s new Artis Luxury line blends style and design

High-performance wellness meets seamless integration of advanced technology, sustainability, and timeless style.

Things to Covet – May 2025

Here are the latest releases that we spotted at Milan Design Week