Close

Jean-Marie Massaud’s designed the architecturally led – Brera Sofa System for Poliform

As the focal point of a domestic landscape, Brera stands out for its clean horizontal lines and versatile configurations.

In the realm of design, Jean-Marie Massaud has unveiled a creation that seamlessly blends architectural finesse with contemporary elegance – the Brera Sofa System. As the focal point of a domestic landscape, Brera stands out for its clean horizontal lines and versatile configurations, offering an unbiased exploration into the intersection of form and function.

Close up of the Brera sofa with base and shelf in hide

Close up of the Brera sofa with base and shelf in hide

Versatility of Design 

The Brera Sofa System is a testament to Massaud’s ability to transcend traditional norms. With different configurations available, from the classic linear arrangement to the gracefully curved, it adapts seamlessly to diverse spaces – whether it be the snug confines of a cozy apartment or the expansive openness of a luxurious lounge area. This versatility is a hallmark of thoughtful design, ensuring the Brera finds its place in any setting.

Close up of the Slim armrest in hide

Close up of the Slim armrest in hide

Comfort Redefined

One notable feature of the Brera is its commitment to comfort, achieved through advanced relaxation-enhancing technology embedded in the pillows. The level of comfort is said to be remarkably high, inviting users to experience a heightened sense of relaxation. The use of multi-density polyurethane foam and springs in the backrest and seat cushions further contributes to a supportive yet indulgent sitting experience. The Brera Sofa System is more than a seating arrangement; it’s a couture masterpiece for your living space. Massaud’s meticulous attention to detail is evident in the sartorial quality of the sofa, accentuated by leather couture details and a discerning selection of fabrics. It’s not just about sitting; it’s about indulging in a tactile experience that marries luxury with functionality.

Close up of Mush coffee tables with tops in mat sahara noir marble with polyester finish and black elm structure

Close up of Mush coffee tables with tops in mat sahara noir marble with polyester finish and black elm structure

Crafted to Perfection

The underlying structure of the Brera is a marriage of form and function, with wood and wood-derivative products providing a solid foundation. The backrest cushion, seat cushion, and headrest cushion boast multi-density polyurethane foam and springs, ensuring durability and lasting comfort. The metal structure, covered in hide in an array of sample colors, adds an industrial touch, while optional cushions in cotton canvas and down provide a customizable touch of personal style.

Brera setting

Brera setting

Poliform: A Symphony of Design, Quality, and Innovation

At the helm of this design revolution is Poliform, a global furniture giant renowned for its unwavering commitment to design excellence, project innovation, and product quality. The Brera Sofa System is not an isolated marvel but part of Poliform’s larger ethos, where culture and knowledge converge to create furniture that transcends the mundane. For Poliform, design is not just a physical entity but a philosophy that precedes every creation. It is a thought process, a meticulous journey that begins with the search for function, expressive content, and meaning. This process culminates in a gesture – the unmistakable signature that makes every Poliform creation stand out in a crowded world of furniture.

Close up of the backrest cushion of Brera sofa in fabric

Close up of the backrest cushion of Brera sofa in fabric

The Brera Sofa System is but one thread in the rich tapestry of Poliform’s Sofa Collection. Here, the art of design is expressed through systems that not only enhance the visual appeal of living rooms but also elevate comfort to new heights. Excellent design, fine materials, and tailored details converge to create an unbiased celebration of beauty and functionality. In the unbiased exploration of Jean-Marie Massaud’s Brera Sofa System and Poliform’s design ethos, one finds a harmonious blend of architectural precision and contemporary elegance. The unbiased nature of the design allows users to interpret and integrate Brera into their living spaces, appreciating the thoughtful marriage of form and function that defines this iconic creation.

Hima screen with four-element configuration in the low version

Hima screen with four-element configuration in the low version

The Latest
Huda Lighting

An interview with Huda Lighting at Downtown Design

During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.

Downtown Design Returns to Riyadh in 2026

The fair will run its second edition at JAX District

Design Dialogues with Kohler

Design Dialogues with KOHLER

We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.

Design Dialogues with Ideal Standard x Villeroy & Boch

During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.

A Touch of Luxury

Here’s how you can bring both sophistication and style to every room

Messara living

Outdoor Living, Redefined

Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”

NOMAD Opens Its Doors in Abu Dhabi’s Iconic Terminal 1

A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.

In photos: Winners at the identity Design Awards 2025

Presenting the winners of 2025 identity Design Awards.

Identity Design Awards 2025 – Winner’s List

Here are the winners of the identity design awards 2025

Hogg’s Hollow

Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth

Salone del Mobile.Milano Paints Riyadh Red

The “Red in Progress” installation marks a powerful first step toward the city’s full-scale 2026 edition

An interview with Fabio Masolo on the Giorgio Collection

A conversation on passion, timeless design, and bringing Italian craftsmanship to the world