Close

Edra’s Pack sofa

Designed by Francesco Binfaré, the Pack sofa by Edra is an artistic expression of comfort and fluidity. Breaking free from traditional rigid structures, it redefines the way we interact with furniture, offering both sculptural beauty and luxurious relaxation. At its core, Pack features an ice pack-inspired base and a soft, reclining bear as a backrest, creating a statement piece that blurs the line between function and fantasy. Spanning 3.7 metres at its longest side, the sofa’s irregular base aligns with a right angle, making it both versatile and commanding in any space. The seat is padded with Gellyfoam and feather, wrapped in a special fabric that mimics the texture of ice layers. Developed through Edra’s material research, Gellyfoam provides an unexpected softness that cradles the body while maintaining the perfect balance of firmness and support. Traditional sofas were once defined by rigid structures and fixed shapes, with clear distinctions between seat and backrest. Edra has dismantled these constraints, creating sofas that respond to human gestures, postures and ways of living rather than adhering to conventional typologies.

The Latest

The identity Insider’s Guide to Downtown Design 2025

With the fair around the corner, here’s an exciting guide for the debuts and exhibits that you shouldn’t miss

Oikos Synua

A Striking Entrance

The Oikos Synua door with its backlit onyx finish makes a great impression at this home in Kuwait.

Marvel T – The latest launch by Atlas Concorde

Atlas Concorde launches Marvel T, a new interpretation of travertine in collaboration with HBA.

Read ‘Regional Excellence’ – Note from the editor

Read the magazine on issuu or grab it off newsstands now.

Chatai: Where Tradition Meets Contemporary Calm

Inspired by Japanese tea rooms and street stalls, the space invites pause, dialogue, and cultural reflection in the heart of Dubai Design District

A Floating Vision: Dubai Museum of Art Rises from the Creek

Inspired by the sea and pearls, the Dubai Museum of Art becomes a floating ode to the city’s heritage and its boundless artistic ambition.

Heritage Reimagined

Designlab Experience turns iconic spaces into living narratives of Emirati culture, luxury, and craftsmanship.

Nakhla by Nada Debs

Nakhla symbolises resilience, prosperity and a deep connection to the land

Wave: The New Mediterranean Haven in Dubai

IDST’s design invites exploration with a thoughtful blend of artisanal craftsmanship and contemporary style.

The Chedi Wadi Safar

Bjarke Ingels Group (BIG) and KCA International are collaborating to launch this new hotel

A New Era of Early Learning

Roar crafts the PIF Daycare Centre in Riyadh with a calming, sensory-rich environment where design, nature and childhood development come together.

When Art Meets Light

Brush and Switch by Sans Souci bend light in unexpected ways