id50 2025 – Nada Debs
Meet Nada Debs, one of the top product designers in the MENA region and what she is looking forward to this year.
Can you let us know about the latest exciting projects that you are working on?
We are looking forward to the opening of our new space in Alserkal this spring.
Please mention some of the latest products/collaborations you’d like to highlight.
We have a new furniture collection called the Bulbous collection, focusing on the carving technique. And a few collaborations which we cannot announce yet!
Can you talk about a type of project that you would like to take on in 2025 that would interest you and your team to pursue (dream project that you would like to manifest)?
We would love to design a boutique hotel.
How would you describe your design philosophy?
At its core, we are about duality—an interplay between contrasting worlds. This duality is not a tension but a dialogue: a conversation between heritage and innovation, East and West, craft and technology—creating a design language that is both timeless and contemporary. We like to bridge the 2 worlds as a source of connection and meaning.
As this is the power issue, what empowers you and your team?
Our connection to our craftsmen is the source of our energy.
The Latest
In photos: Winners at the identity Design Awards 2025
Presenting the winners of 2025 identity Design Awards.
Identity Design Awards 2025 – Winner’s List
Here are the winners of the identity design awards 2025
Hogg’s Hollow
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth
Salone del Mobile.Milano Paints Riyadh Red
The “Red in Progress” installation marks a powerful first step toward the city’s full-scale 2026 edition
An interview with Fabio Masolo on the Giorgio Collection
A conversation on passion, timeless design, and bringing Italian craftsmanship to the world
European Design, Instantly Within Reach
In a city where design dreams often come with long lead times, Caspaiou brings a refreshing difference – luxury, curated and available now
Shaping Tomorrow’s Interiors
Here’s what awaits at the OBEGI Home showcase at Dubai Design Week
Maison Margiela Residences
Conceived by Carlo Colombo, these bespoke residences will be located on the Palm Jumeirah
The Desert Chapter by Kohler and Marco Maximus
A fusion of design, culture, and the colours of nature
Downtown Design 2025 – The Highlights
A showcase of innovation, craftsmanship, and design excellence
In conversation with: Simon Wright of TGP International
identity interviews the Chairman and Founder of TGP International on the beginnings of the business and how the company shapes human experiences and memories in the hospitality industry.
We Design Beirut Edition Two: A Collective Revival
Uniting designers, artisans, and visionaries to reimagine Beirut’s future