id50 2025 – Nada Debs
Meet Nada Debs, one of the top product designers in the MENA region and what she is looking forward to this year.
Can you let us know about the latest exciting projects that you are working on?
We are looking forward to the opening of our new space in Alserkal this spring.
Please mention some of the latest products/collaborations you’d like to highlight.
We have a new furniture collection called the Bulbous collection, focusing on the carving technique. And a few collaborations which we cannot announce yet!
Can you talk about a type of project that you would like to take on in 2025 that would interest you and your team to pursue (dream project that you would like to manifest)?
We would love to design a boutique hotel.
How would you describe your design philosophy?
At its core, we are about duality—an interplay between contrasting worlds. This duality is not a tension but a dialogue: a conversation between heritage and innovation, East and West, craft and technology—creating a design language that is both timeless and contemporary. We like to bridge the 2 worlds as a source of connection and meaning.
As this is the power issue, what empowers you and your team?
Our connection to our craftsmen is the source of our energy.
The Latest
Heritage Reimagined
Designlab Experience turns iconic spaces into living narratives of Emirati culture, luxury, and craftsmanship.
Wave: The New Mediterranean Haven in Dubai
IDST’s design invites exploration with a thoughtful blend of artisanal craftsmanship and contemporary style.
The Chedi Wadi Safar
Bjarke Ingels Group (BIG) and KCA International are collaborating to launch this new hotel
A New Era of Early Learning
Roar crafts the PIF Daycare Centre in Riyadh with a calming, sensory-rich environment where design, nature and childhood development come together.
When Art Meets Light
Brush and Switch by Sans Souci bend light in unexpected ways
The Importance of Community-Driven Design
We speak to Joanna Varettas, Senior Associate Designer at TGP International on the story of Seed & Bloom – a café designed to nurture connection and community engagement
Finasi x ROAR presents – Made in UAE
For this year's Downtown Design, Finasi and Pallavi Dean will unveil a bold new installation that speaks the language of material honesty, exceptional craftsmanship, visionary design, and local identity.
A Lesson in Restraint
This Palm Jumeirah home proves that luxury can be achieved with intention, rather than scale
In photos: 2025 identity Design Awards shortlist reveal at Casamia
Here are snippets from the evening.
Vote for your favourite projects at the identity Design Awards 2025
You can now choose your favourite project from the identity Design Awards 2025 shortlist
identity Design Awards 2025 shortlist: Interior Design
The shortlist is revealed for the interior design categories