At a ceremony attended by 1400 guests at Konzerthaus Berlin, Grohe was named as the winner of the Red Dot: Brand of the Year award.
The accolade is awarded to the best brand in an industry, and the Red Dot jury identified outstanding design quality and consistent conveying of its own values across different channels as the reason Grohe won from almost 9000 entries.
Thomas Fuhr, CEO of Grohe AG, said: “We are delighted about the award. It is an appreciation of the Grohe brand and its employees across more than 150 countries, who represent a consistent brand experience day in day out. At the same time, it recognises the new path we took to emotionally charge the Grohe brand and its products in a holistic context, which gives it relevance way beyond the sanitary industry.”
Prof. Dr. Peter Zec, founder and CEO of Red Dot, added: “Grohe achieves constantly outstanding results in the Red Dot Award: Product Design category, including the honorary title Red Dot: Design Team of the Year in 2011. Now, Grohe also proved its strength as a brand in the Red Dot Award: Brands & Communication Design 2019. The company has successfully managed to transport the brand value ‘Pure Freude an Wasser’ with outstanding design quality across different channels. Red Dot rewards this achievement with the top distinction of the ‘Brands’ section ‘Red Dot: Brand of the Year‘. Congratulations! “
Grohe’s ISH booth – which offered guests the opportunity to entirely immerse themselves in the brand and its products through a multi-sensory brand experience – also received a Red Dot Award.
