Biotic, a health supermarket located in Riyadh’s corporate hub of Laysen Valley, has been reimagined and reinterpreted from a traditional supermarket to a modern, health-focused design by Laeta Interior. By blending industrial elements with sleek contemporary aesthetics, the store transforms the typical grocery shopping experience into an engaging and wellness-oriented environment.
The design by Laeta Interior is centred around the bold use of steel, a material often linked with functionality but here reimagined to create a polished, reflective atmosphere. This gives the space a clean, structured look that contrasts beautifully with vibrant amplified shades of Biotic’s original pastel green and purple branding. These colours are strategically placed throughout the store in signage, shelving and counters, injecting energy into the space, while the industrial steel framework offers an open, airy feel.
Digital signage in both English and Arabic, along with integrated neon lighting, greets customers with playful and motivational messages, enhancing the dynamic atmosphere. A café space is seamlessly incorporated into the design, serving both as a social hub and a destination for corporate clientele. This area, which mirrors the retail space’s sleek aesthetic, provides a place for customers to enjoy healthy meals and drinks, accentuating the store’s focus on health and wellness. The open layout emphasises functionality, allowing for smooth circulation between different sections while maintaining a visual connection to the café, balancing the efficiency of a traditional supermarket with the needs of a modern, health-conscious audience.
Technology plays a crucial role in enhancing the overall customer experience, with interactive displays, modern payment solutions and clear wayfinding systems ensuring a seamless shopping journey. The integration of bold colours, industrial materials and tech-driven features makes Biotic a standout retail environment, offering more than just a place to shop: this is an immersive experience that aligns with the brand’s mission of promoting health, wellness and community.
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