Leading manufacturer of top-end designer lighting, Flos, has appointed Milanese architects Fabio Calvi and Paolo Brambilla, of Calvi Brambilla, as its Design Curators.
The brand says the decision forms part of its strategic reorganisation and development programme, that was put in place by Roberta Silva, who joined Flos as Chief Executive Officer recently.
This is the first time that Flos has had external Product Design Curators; the intention is that Calvi and Brambilla will work closely, continually and comprehensively on product development, with the purpose of strengthening the product range, stimulate interdepartmental synergy and speed up the development process for each of the brand’s four collections: Flos Home, Flos Architectural, Flos Outdoor and Flos Bespoke.
Calvi and Brambilla have together collaborated with Flos for a total of 20 years. Their work includes the design of countless special installations for corporate events and new product launches, the planning of highly prestigious stands and display architecture, including Soft Walls – best stand winner at the Salone del Mobile 2017 and ADI Design Index 2018 finalist – and the recent refurbishment of the historic Milanese Flos flagship store in Corso Monforte.
Roberta Silva, CEO of Flos, said: “Huge changes are underway in the home design and lighting sector. These challenges represent a huge potential opportunity for Flos… we must evolve in the direction taken by the company, preserving strong roots in its values and its DNA, but also innovating strategies and market approaches. It is a great pleasure for me to welcome two architects as passionate about design as Fabio and Paolo into the Flos family in the innovative role of Design Curators. Their great culture of design, teamed with a hefty skill set, professionalism and critical spirit, corresponds perfectly to the qualities that we were seeking for this role.”
Fabio Calvi and Paolo Brambilla commented: “Flos is a brand that has always turned trailblazing and design innovation into an element of differentiation and uniqueness. We are honoured by the confidence Roberta has shown in us and we are ready to step up to the plate in this exciting challenge. We like to imagine Flos as an art gallery and us as its curators, where the works of art are represented by poetical creations of light and the artists by the great designers who conceived them.”
